The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities […]
The post 7 Social Media Tips for Small Business Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Boosting conversion rates is a constant battle for marketers. According to data collected by Snap Agency, businesses are spending $75,000 on marketing every year, on average. That’s a huge money pit that could be going to waste if you’re not convincing people to buy. My team and I were looking for a way to create […]
The post How We Boosted Conversions 4x by Revolutionizing the Form appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we going to do with it all? New beginnings, and therefore a new year, are always exciting to me. There’s a new calendar to fill […]
The post [Infographic] 2019 Predictions & Trends for Fearless Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Some businesses reportedly get 18 to 20% of their annual sales between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible. Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to […]
The post How to Survive and Thrive This Holiday Season and Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
“Social Proof is B@$&@#%!” FALSE. Facebook Analytics Raises the Bar While Still Working Against Itself.
When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before […]
The post How to Spot When Advertising Is Led by a Quadropoly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some […]
The post How to Improve Your Social Media Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%. That’s mainly because sales is hard (though not impossible). In […]
The post 7 Secrets for a Successful Sales Career appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the not-so-little guys in the shadows? Sites like Reddit, Tumblr, Quora, and Pinterest offer plenty of opportunities for marketers savvy […]
The post Secrets for Leveraging Video on Lesser-Used Social Media Platforms appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital […]
The post How to Improve Your Conversion Rate with a Great UX appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was […]
The post Solving Sales & Marketing Alignment Challenges with Insights from 80 Marketing Leaders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past […]
The post The Practical Guide to Artificial Intelligence for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available, it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team […]
The post Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Everyone has their own opinion for what the year ahead holds. These opinions vary widely, many times contradicting one another. This […]
The post 28 Remarkable Sales Stats Leaders Need to Know for 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know […]
The post How to Improve Lead Generation with Microsurveys appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. Unfortunately, when it comes to omnichannel marketing, many marketers are still behind. The impetus is on marketing to provide a seamless experience, regardless of channel or device. […]
The post 5 Tips to Improve Your Omnichannel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Some say hindsight is 20/20. To me, hindsight, at least when it comes to the last year—my first year as the Chief Marketing Officer at Marketo—is not 20/20… it is a loud, colorful blur. This last year both flew & crawled depending on the week or the day. But the one constant throughout all of […]
The post One Year Later: A CMO’s First Year in Retrospect appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again. Brands that made their marks as ecommerce experts are now forging new territory, building physical stores to offer their customers a different […]
The post 3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of their time emailing compared to 15.7% talking on the phone or in-person, an InsideSales.com study found. The importance of email is also […]
The post Want More Deals? Teach Your Sales Reps to Write appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite […]
The post 5 Trends that Will Define the Future of Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you open your mouth like it’s the gate to Disneyland, and […]
The post The Definitive Guide to Holiday Conversations About Your Job appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing was hotter than revenue marketing and […]
The post Revenue Marketing Insights from 80 Marketing Leaders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
More and more these days, I find myself searching for “The Magic X.” “The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between me and the content I came here to consume. To an advertiser, this is obviously unwanted […]
The post 8 Journalism Concepts to Drive Better Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does […]
The post Why a High Performing Product Marketing Team Is the Key to Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As costs for expensive hardware have […]
The post How to Create a Solid Strategy for Your VR Product appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand? It means an opportunity for promotion during public events and festivals. At any given music […]
The post Why Marketers Should Consider Brand Activations at Festivals in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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