Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary […]
The post Artificial Intelligence: What’s Next? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Recently, Steve Lucas sat down with me to discuss his career path and the MarTech space. Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. As for Steve, prior to joining Marketo, he served in […]
The post CEO Speaks: MarTech Trends, CEO/CMO Partnership & More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
I read a quote once about fearlessness that said, “F-E-A-R has two meanings: ‘Forget Everything and Run’ or ‘Face Everything and Rise.’ The choice is yours.” Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers, it has been our mission to remember what we learned […]
The post The Final 25 Members of Our Fearless 50 Are Here! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move […]
The post 5 Crucial Data-Driven Marketing Trends and How to Exploit Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? According to MarketingSherpa, 61% of B2B marketers […]
The post Is Your Lead Really Sales Qualified? Here’s How To Tell appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia. Enter the virtual assistant with its interpersonal secretary skills. Now, we have a machine that functions with human intent. In light of this, our search engine optimization (SEO) must reflect far more than […]
The post SEO in the Age of AI: How to Get Ahead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer […]
The post 6 Ways to Include Customers in Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world. Sometimes it can appear to be such a distant vision or complex idea to capture audience interests and then extend ongoing messaging through preferred channels of communication for each individual. We […]
The post Staying Top-of-Mind Within the Modern Digital Landscape appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The fearless marketer is one that: Has a revenue attribution mindset Has a digital sales motion skillset Has a sales and marketing aligned toolkit He has extended his hands to partner with sales leaders as a driving force for modern, digital selling. This marketer will Create, Organize, Distribute, and Evaluate Engagement (C.O.D.E.) alongside their sales team. Every […]
The post Who’s in Your Sphere of Influence and Why Does it Matter? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the […]
The post Brand Archetypes: The Science Of Strategic Brand Personality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. By appealing to specific leaders and stakeholders who can benefit from what your company has to offer, you can make […]
The post How to Use Automation to Fortify Your Account-Based Marketing Efforts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive. The same […]
The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
By now, marketing automation is nothing short of mainstream in the digital era we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research, the marketing automation industry could be valued at $7.63 billion(!) by 2025, which means there’s no better time than now to adopt […]
The post Why Automation is Vital to Any Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear. It’s easy to lose objectivity and the […]
The post Clients Long for Brave Agencies: 3 Fears to Conquer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Graphic design has a rich and varied history. The word “graphic design” didn’t appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand. However, in the last 60 years graphic design has forged ahead, […]
The post The Evolution of Graphic Design appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option. The more complex the decision tree—the thinking goes—the more […]
The post Why Decision Trees Are Terrible for Omni-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
53% of marketers say they have “too much to do with too little time.” Marketers have to plan campaigns that knock competitors out of the park, create content that both readers and search engines love, and hit very specific ROIs. Google search operators help to ease the tension. Google search operators are special characters/commands that help […]
The post 12 Google Search Operators to Improve Your Competitive Advantage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing […]
The post Customer Lifecycle Marketing: Best Strategies to Increase Profit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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