Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


How to enhance Pay-Per-Click Advertising?

PPCUse the following tips given by pay per click management to help with making sure your own AdWords pay-per-click work produces a good ROI.
Track Everything
Pay-per-click advertising enables you to see where every penny is certainly going, and it enables you to see how much you're spending and just how much revenue is usually coming in (through the use of conversion tracking), right down to what advertisements and keywords are usually producing the very best results.
It is very important monitor everything from the start. The biggest mistake companies make is bouncing in blind rather than diving into their information to find methods to improve the overall performance of the campaign. To become effective with PPC you have to analyze and change constantly.
Little changes as time passes make huge general improvements so when you start to work at lower CPCs by increasing your click on through rates and high quality scores right from the start it offers you with a good foundation to scale your PPC attempts.
Combine PPC With Natural Search Marketing
To make your web advertising more effective it is a good notion to combine ppc marketing with organic search engine marketing. When PPC and SEO is combined it can create a continuing business dominating the very best of Google serp's, both in the natural results along with the paid ads.
Whenever a consumer sees a brand includes a presence within both areas they're more probably to click through, as that brand is seen by them as influential and the leader. This also enables you to cover all areas, as some consumers would rather trust organic results even more (knowing that the positioning wasn't purchased) plus some tend to go through the paid serp's more. Cover just as much of the Google serp's real estate as you possibly can.
Check out the example below associated with a search performed with regard to "american show" and you may see that they will have a paid advertisement on top along, the very best listing, and the proper sidebar information - they totally dominate the serp's for their brand.
Optimize Your SQUEEZE PAGE
We assist several businesses, from small local companies to large corporations making use of their PPC marketing. Whenever we take on a fresh client under our expert pay-per-click management system we perform a total PPC audit and after optimizing the strategy we're able to fall the CPCs considerably by just improving the product quality scores.
Google's quality rating is a numeric worth between 1 and 10 that's assigned to each keyword inside the campaign. The product quality score rewards marketers that run top quality ad campaigns and immediate their traffic to related landing pages.
A basic breakdown of the product quality score could be explained as:
·Numeric value between 1 and 10 that shows the relevancy of one's keywords, ad duplicate, and the destination squeeze page. The bigger the score, the even more relevant the keyword (in accordance with Google)
You have to put a complete lot of focus on improving your quality rating for several reasons. A top quality score can lead to your advertisements being shown more often and having a lesser CPC. The following tops will help you enhance your quality score:
·It all starts together with your ad duplicate and you must make sure that it describes the merchandise or service you're advertising. This is a good practice to utilize your keyword in the advertisement copy and headline. Creating several advertisements and customizing each to utilize your focus on keywords can certainly help to improve the product quality score.
·Next you have to appearance at your squeeze page and ensure that the content relates to your ad duplicate and the merchandise or service being promoted. Write content that may engage an individual and maintain them on your own page and in addition gel well together with your ad duplicate to make a high quality score.
·Run a Search engines PageSpeed test to ensure that your squeeze page load period is suitable and there is not anything slowing your load period. A slow loading web page supplies the user with a negative experience and will bring about them leaving your squeeze page quickly.
·Dive into your Search engines Analytics and check out the bounce price. If your site includes a high bounce price then your guest isn't sticking around, and that means you will would like to improve the user experience to keep them on your squeeze page longer. The more time they stick to your page, the higher opportunity you have of transforming that guest. (see below for a good example of an awful bounce rate - this is a customer we simply did a whole PPC audit for - we discovered that their customers were landing on the website and instantly leaving)
Utilize Site Ad and Links Extensions
Using site links enable you to include many additional calls to actions in your ad duplicate. This really offers you a sensible way to test various calls to action to be able to attract an individual and obtain that click through.
As you level your PPC campaign every little improvement you help to make includes a greater impact on your current spend. Check out the example advertisements below to observe two really good types of site links used to appeal to clicks. Imagine the advertisements without those site hyperlinks and you may really observe how those additional phone calls to action supply the user with therefore many additional options to entice them. Just adding site links might help improve your click on through rate dramatically.

What’s New in Social? Platforms Are Raising the Bar on Personalization

What’s New in Social? Platforms Are Raising the Bar on Personalization

Author: Lisa Marcyes

With the adoption of social channels in people’s everyday lives, buyer expectations are concurrently changing. The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. Let’s take a look at how four social media platforms are stepping up their personalization capabilities and gamifying their platforms to stay relevant in the ever-changing social landscape.

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Q&A: The Big Email Marketing Questions Answered

Q&A- The Big Email Marketing Questions Answered

Author: Dave Chaffey

Just a few months ago, I participated in a webinar with Marketo on Key Email Trends European Marketers Need to Know (that really all marketers need to know). We received plenty of interesting questions on email marketing—from basic to advanced. Because we couldn’t address all the questions in each session, I wanted to answer some of the most frequently asked questions here for evaluation, growing and profiling your list, segmentation and targeting, and email frequency.

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[Ebook] How to Unlock the Full Potential of Your Customer Base

How to Unlock the Full Potential of Your Customer Base

Author: Anastasia Pavlova

The Pareto principle states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base. Learn how to provide value to your customers through the entire customer lifecycle—past initial acquisition.

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There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation

There’s No Place Like Home- Centralizing Your Marketing Channels with Marketing Automation

Author: Patrick Groover

While email remains a valuable source for communication, many companies are struggling to extend their reach on other channels, without increasing the strain on their already over-extended marketing resources. In this blog, I’ll walk you through the reasons why multi-channel marketing has lived in silos and how a complete marketing automation platform can enable cohesive messaging.

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5 Ways to Win with Web Personalization

5 Ways to Win with Web Personalization

Author: Jessica Minasian

Here's a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your belt and help you attract the exact audience that you want. In my experience as an ‎Enterprise Business Consultant, I've seen many customers adopt the tool quickly and create outstanding personalized website campaigns that extend to their other channels. Here are the top five web personalization use cases I've seen that will make your face melt.

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6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy

6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy

Author: Silvio Porcellana

The convenience of mobile payments is quickly making its way into consumer habits. In fact, mobile payment has grown exponentially in recent years, with research from TrendForce revealing that consumers worldwide will spend $620 billion in mobile transactions this year. Implementing mobile payments is well worth it, and here are six ways to effectively use mobile payments in your marketing mix.

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Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 

Content with a Purpose- 5 Tips to Map Your Content to the Buyer’s Journey

Author: Scott Hogrefe

Today, the majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first "hello" faster. At Netskope, we knew we needed to strategically guide the conversation from the very first touch to the last–and to do it, we invested in creating relevant, buyer-centric content for every stage of the journey. But getting there was a journey in itself with a lot of learnings along the way.

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4 Scrappy Content Hacks for Your Marketing Toolbox

4 Scrappy Content Hacks for Your Marketing Toolbox

Author: Nick Westergaard

No one is going to tell you in this day and age that you need to create less content. In fact, 80% of marketers across all sectors are using content in some form. And yet, 57% of marketers report that creating content consistently is a top challenge. Let’s take a look at four content creation hacks that should be in every marketer’s toolbox, including yours.

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Breaking Down the Fundamentals of Account-Based Marketing

Breaking Down the Fundamentals of Account-Based Marketing

Author: Heidi Bullock

While account-based marketing (ABM) isn’t quite as viral as Pokémon Go, I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? In this blog, I'll walk through how to determine whether ABM is right for your business and five simple steps to integrate it into your marketing strategy.

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Your Buyers Are Basically Pokémon, So Level Up

Your Buyers Are Basically Pokémon, So Level Up

Author: Marissa Lyman

With fictitious, (often) adorable creatures from a popular ‘90s video game, Pokémon GO has rapidly changed the game on engagement, and curious marketers everywhere are asking how it can be used in their day-to-day marketing activities. I won’t pretend I have all the answers, but read on for a few of my insights and tips on how Pokémon GO fits into your marketing strategy.

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Facebook Moves To The Friend Zone, Twitter Debuts Ads Manager Beta | Social Marketing Cluster Facts

Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Facebook bots are on the rise, Pinterest rolls out the shopping cart and Gretchen’s got the goods on Twitter’s new Ads Manager beta. Want more? Watch SMCF! Transcript:  I’m […]

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[New] Business Twitter Dashboard: Digging Through the Details

Twitter hit our inboxes last week with its Twitter Dashboard, a new tool it describes as “a powerful free client designed to help your business harness the power of Twitter.” It says “power” twice in the description, so it must be great. Curious about what it could offer us as Community Managers and how it […]

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Pokemon Go Eyes Sponsored Locations, LinkedIn Looks To Video | Social Marketing Cluster Facts

Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Pokemon Go eyes sponsored locations, LinkedIn flirts with video, YouTube enhances shopping and Facebook Messenger bots take over — sort of. Watch SMCF!  Transcript: I’m Al LeBlanc from […]

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Attribution Matters: Demystifying Social ROI in B2B Marketing

Attribution Matters- Demystifying Social ROI in B2B Marketing

Author: Aleece Germano

As a digital marketer, you might be asking yourself this question: "Where’s my (social) ROI?" When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Read on to learn how to measure the ROI of your social campaigns with multi-touch attribution.

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Get Your Blog On: 4 Steps to Blogging Success

Get Your Blog On- 4 Steps to Blogging Success

Author: Elaine Ip

In today's digital age, we have the world’s knowledge at our fingertips, doing our own research and coming to conclusions on our own terms. Content plays an important role in this, and as marketers, you can use it to provide your buyers with the information they’re looking for and elevate your brand above all the other distracting marketing messages they see. And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. In this blog, I’ll walk you through how to create your blog strategy from start to finish.

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Target Your Best Prospects by Segmenting Your Best Customers

Closeup view of silhouette of three darts sticking in a professional sisal dartboard. All three darts hit the inner bull / bull's eye / mark.

Author: Mike Nierengarten

As marketers, we work hard to acquire and retain new customers, but not enough of us spend enough time thinking about what type of new customers we want to acquire in the first place by looking at our existing customer base. Here are four steps to segment your existing customers to target the right prospects.

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5 Lifelong Business Lessons I Learned from Nordstrom

Seattle, Washington, USA - May 27, 2012:  A sign indicates Nordstrom and its founding date.  Nordstrom is headquartered in Seattle, Washington.

Author: Alexandra Nation

Fresh out of college, I spent over two years with Nordstrom, learning priceless leadership and business principles. It has been several years since I pivoted into tech and a more corporate environment, but the lessons learned on that retail floor stocked with beautiful products remain with me to this day. Here are five things I learned from my early days at Nordstrom that are deeply woven into my beliefs and values as a professional.

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5 Ways to Amp Up Your Mobile Marketing Strategy

Businessman using smartphone services and apps. Image can be used for background, website banner, promotional materials, poster, presentation templates, advertising and printed materials.

Author: Jamie Lewis

Mobile marketing is special in that it requires your audience to opt-in and is therefore a great way to communicate with highly engaged buyers. And because they're more engaged, they're more likely to respond to your calls-to-action, driving more conversions and revenue down the line. So, take advantage of their interest to the fullest with these five popular and cutting-edge tactics.

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There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption

Shot of coworkers in a meeting superimposed over a cityscapehttp://195.154.178.81/DATA/i_collage/pi/shoots/805035.jpg

Author: Jim Kowalski

The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest.”. Today, it’s often used in business to describe a change in strategy or direction of a company, or a new disruptive product or business model that instigates growth. There’s a change underway in the world of marketing right now—a “C change”: the CMO, continuing to rise in prominence, is now interacting with the CEO and CIO in more strategic, meaningful ways. If you’re a marketing leader, here's what you can do to harness this new reality.

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Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Great White Shark,Carcharodon carcharias

Author: Vyoma Kapur

Welcome to Shark Week! With the fascination surrounding these mysterious creatures of the sea, we thought it would be timely and relevant to draw some parallels from the underwater ecosystem to our very own marketing ecosystem. After all, as marketers, it’s in our genes to keep abreast of and ride the wave (pun intended) of trending topics. Here are three main differences between sharks and whales that can help guide your ABM and broad-based marketing strategy.

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How to Create a Lean, Mean Content Creation Machine

How to Create a Lean, Mean Content Creation Machine

Author: Ellen Gomes

Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? Many organizations have an insatiable appetite for content because the ability to offer interesting, relevant, and useful content is one of the only ways left to truly break through and engage your audience in an environment that's considered 'noisy' on a good day, and downright frenetic on an average one. No matter the size of your team, let's take a look at some steps you can implement today to create valuable content more efficiently and effectively.

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You’ve Got Mail: 5 Things Your Subject Lines Are Missing

Woman biting pen looking at laptop

Author: Mike Madden

Subject lines are the doorway into your emails. If that doorway isn’t enticing, no one will go on to click your emails, let alone buy your products. In fact, Convince and Convert reports that 33% of email recipients open email based on subject line alone. Even more challenging, your readers are inundated each and every day by a tidal wave of other emails vying for their attention. So how do you write email subject lines that cut through the noise? After hundreds, if not thousands, of subject lines tests, I have boiled it down to these five tips to improve your subject lines and increase your open rates.

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Is Your SEO Actually Working? 3 Ways to Find Out

Searching and filtering words on blackboard

Author: Nate Dame

While search engines are always improving (which means that your content must always be improving), they're always focused on the same end goal, which means good, modern SEO really is a long-term strategy. How do you measure your efforts for improvements and what do you show the C-suite in the meantime? Bounce rate, time-on-site, clicks, and even—to an extent—an isolated view of search rankings don’t relate directly to revenue and don’t give an accurate view of an SEO campaign's value. Maximizing your SEO opportunities, and providing reports that executives actually care about, means focusing on the right metrics.

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#SocialPro 2016: Marketing Gems Straight From The Emerald City, Day Two

As we rounded the corner to the final stretch of Social Pro, session content showed no signs of fatigue as speakers powered through tackling topics of attribution and analytics. Below includes our top five favorite learnings from day two of Seattle’s sweetheart Social conference. Social: More Than Fun & Cat Pics “Social [for brands] is […]

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#SocialPro 2016: Marketing Gems Straight From The Emerald City, Day One

Ah, Seattle. It’s good to be back! SocialPro always provides a myriad of talented speakers and content, and day one did not disappoint. From Twitter, Facebook, and Pinterest employees taking the podium to discuss updates and best practices, to channel specialists sharing actionable tactics to boost a brand’s social prowess, below includes our favorite knowledge […]

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Google’s Gary Illyes #AMA Highlights Machine Learning @ #SMXAdvanced Day 1

SMX Advanced day one boasts a few hallmark (and highly anticipated) sessions: Mad scientists of paid search, SEO ranking factors, and of course the less-scripted and always entertaining AMA (or You & A) discussion. Danny Sullivan sat down with Google’s Webmaster Trends Analyst Gary Illyes to cover this year’s burning questions and concerns advanced SEOs […]

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SMASH Sales with Facebook Buyer Targeting Personas PART 4 | Psychographic Hot House

Marketers, we’re finally here! The fourth and final post of our compendium to Facebook Purchase Behaviors, Aimclear’s Facebook Purchase Behavior Buyer Psychographic Profiles. Any display or social marketer worth their salt know: Facebook brims with buyer behavior (based on REAL purchasing data) and can be a powerful tool in any brand’s sales funnels or brand […]

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Twitter Video Goes 140, Snapchat Snags Patents & We’ve Got Fresh Insight From VidCon | Social Marketing Cluster Facts

Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Snapchat has patents, Twitter vids are hitting 140 (seconds) and Aimclear Account Manager Rachel Malone-Olson takes us to VidCon. Want more? Watch SMFC!   Transcript: I’m Lea Scudamore […]

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Call-Only AdWords Campaigns To DRASTICALLY Increase Calls

The case is true for many businesses: Phone calls convert and ultimately close at a much higher rate than other conversion types. AdWords call-only campaigns (when implemented correctly) are the perfect tool to increase mobile phone call traffic — drastically. However, they often leave users hanging with a few questions: Which keywords do I use? […]

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Entrepreneurial Spirit, Inc. GrowCo Upstarts & Poolside Speed Marketing Mojo

Each year, Inc. Magazine ranks the fastest-growing private companies in America. The most recent crop of entrepreneurial highflyers reported revenue from $2 million to over $4.5 billion and astonishing 3-year growth up to 100,000 percent. Aimclear considers four consecutive Inc. 500/5000 citations as among our company’s greatest accomplishments and attends the annual Inc.500/5000 awards conference for learning, […]

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The Serious Takeaways from Sirius Decisions

The Serious Takeaways from Sirius Decisions

Author: Heidi Bullock

A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint. The event was packed full with new frameworks—this year, there were 30+ new models—that covered product marketing, sales, content measurement, and just about everything else you can think of.
Here's a recap of some of the most talked about topics and key takeaways.

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Get Back on the Road After Sending the Wrong Email

Young couple stopping on country road and looking at the map for directions. Man and woman on a road trip in countryside on a summer day.

Author: Jessica Minasian

Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. We prepared for everything we needed, but nothing could have prepared us for the fact that anything can happen on the road. Unforeseen incidents and mistakes happen in marketing as well, no matter how much you prepare. Here are three ways, written from the road, that you can craft an apology email to redeem yourself after sending the wrong email.

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3 Steps to Mobile App Personalization

3 Steps to Mobile App Personalization

Author: Polly Alluf

Mobile is growing at a significant pace as more and more of your buyers are using their mobile device to access information. While you can certainly put some of your previous experience in targeting, testing, and personalization to use, apps behave differently than other mediums, so you need to shift your digital marketing strategy to tackle them. Here are three things to keep in mind on your journey towards app personalization.

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How to Beat Dunbar’s Number with MarTech

Vector business conceptual background in flat style.  The hand of businessman holding magnet and attracts happy customers or clients of different age and race to the business.

Author: Krysia Hepatica

You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Robin Dunbar, a British anthropologist, discovered by accident that for humans, the magic number is 150 people. Luckily, Dunbar's Number can be beaten with help from the right marketing technology. Here are three key MarTech tools that can help you beat Dunbar's Number and stay meaningfully connected with all of your prospects and customers:

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3 Ways Marketing Automation Helps Higher Ed Marketers Succeed

Diversity Students Graduation Success Celebration Concept

Author: Vyoma Kapur

As the academic year wraps up and graduation caps are flung high into the air, it's easy to celebrate the accomplishment of students, teachers, and the organizations that educate them. But it's harder to take a step back and recognize that higher education institutions face challenges similar to those of marketers in other industries. Here are three trends shaping today’s world, specifically in higher education, and how you can address them with marketing automation.

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[Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth

[Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth

Author: Hally Pinaud

If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. The jokes are spot-on in this moment when it seems like everyone’s trying to live up to the old Facebook motto: “Move fast and break things.” While each high-growth company’s secret sauce varies, one big factor is learning from those successes. Companies that succeed can measure what causes the growth, forecast accurately, and project forward to make decisions accordingly. So why is best of breed marketing automation core to growth? Consider how marketing automation enables the following five things for a high-growth company to fuel their success.

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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Print

Author: Charm Bianchini

Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco, which brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let's take a look at three ways you can drive digital transformation across your organization.

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If Marketing Metrics Are Driving You Crazy, Read This

businessman destroying his computer

Author: Heidi Bullock

Does it feel like every day you see a new article on marketing metrics? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today it's pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC). Here are a five things I've learned over the years about marketing metrics, and while they may not be the trendiest, they still hold true to this day.

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Guide Your Buyers Through the Customer Journey with Social Media

migrating canada geese in silhouette flying over lake at sunrise (XL)

Author: Lisa Marcyes

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. 55% of B2B buyers do their research by using social networks, and 78% of people say that their buying decisions are influenced by a company's social media posts. Whether you're ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Let’s take a look at how you can engage with your buyers on social media throughout the customer journey.

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Aim at Anxiety to Sell Your Sh!t: Psychographic Targeting Hot House

Recent research has uncovered a potential holy grail of social psychographic targeting. An audience comprised of individuals, almost half of whom feel addicted to a social media channel. Three out of four audience members are using said channel longer than they intend to and one in four actually loses precious Zzz’s over it. AND there’s […]

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Why You Can’t Afford to Gamble with Your Marketing Strategy

Man loosing at the Casino

Author: Andrea Lechner-Becker

When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. It's a smart investment that's well worth its weight in gold, but to really reap the full benefits of it, you need to understand how to manage the inputs behind-the-scenes. So, steer clear of wild marketing gambles and let these insights help you start turning more prospects into loyal customers.

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Social Exclusion Targeting! How to Map Negative Search #PPC Keywords to Social Psychographics | Hot House

Negative keywords are BUTTER to search marketers’ bread. Excluding irrelevant and information-only queries from search campaigns helps performance marketers focus the audience and preserve precious PPC budgets, making keyword exclusions a highly valued targeting feature. Smart social marketers are using the same negative keyword logic from search and mapping to social campaign, however this tactic […]

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RIPPER Insights from Day 2 — #SMS2016 Search Marketing Summit

Day two of Search Marketing Summit in Sydney, Australia came after a night of cruising around Sydney Harbour. Conference attendees mingled with local and international speakers while sipping local brews and taking in all the spectacular displays that Vivid Festival had to offer. The second day was all about user experience, landing pages, and nurturing […]

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Salespeople Need More Ego, Not Less

Salespeople Need More Ego, Not Less

Author: Chris Gillespie

Salespeople need to be selling with more ego, not less. Ego is not about having a big personality or being pushy; ego is a person’s sense of self-esteem. You act far more kindly when you feel that you have value, and you're also more attuned to what others want. It makes you listen and engage in a way that's respectful and productive, and if you disagree, you do it politely. Learn what difference is between a salesperson with a low and high ego, and how you can boost your ego.

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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Author: Russell Banzon

With lofty goals, every sales rep needs to utilize all the tools he or she has at their disposal to get to that closed won deal. While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done right, it is one of the most effective and unused channels for sales teams. In this blog, I'll cover five strategies to use LinkedIn to drive significant revenue for your company.

The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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3 Steps to Bridge the Gap Between Online and Offline Channels

3 Steps to Bridge the Gap Between Online and Offline Channels

Author: Vyoma Kapur

Connecting online and offline experiences is not a new endeavor; many marketers understand the need for it. To influence the entire customer journey, it’s important to look at customer experience as a whole across channels, not in silos. In fact, 40% of online searches make a purchase after being influenced by an offline channel. Here are three steps to bridge the gap between online and offline marketing.

The post 3 Steps to Bridge the Gap Between Online and Offline Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away

Cross-Sell to Your Customers Without Pushing Them Away

Author: Renata Bell

While a healthy customer base indicates that there is a clear need for your product or service, failing to build on your knowledge of these existing customers and capitalize on cross-sell opportunities can stunt your revenue growth. Successful brands are the ones who look past acquisition and focus on increasing the customer lifetime value by retaining their customers and continuing to sell to them. Read on for three critical factors to effectively cross-sell to your customers:

The post Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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