Author: Ellen Gomes
For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice). A better, mutually beneficial approach is partnering with them to improve everyone’s brand. Read on to learn how to build real relationships with influencers to give your marketing a boost.
The post How Your Content Marketing Can Get an Extra Lift From Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Alexandra Nation
Erica Feidner is a classically trained concert pianist who insists that she’s not in sales (despite selling $3.5 million worth of pianos in one year), but prefers to think of herself as a ‘piano matchmaker.’ Upon discovering Erica, I found myself reading everything I could possibly find about her. It got me thinking about how what I’ve learned as a salesperson translates to my everyday life, and also served as a great reminder of how I’ve only begun to scratch the surface of sales and industry expertise.
The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Marissa Lyman
Beyond food and American football, Thanksgiving is about giving thanks. This time of year is rough for marketers. Many of us are already chin-deep in 2017 planning and can barely think about the rest of this calendar year, but let’s take a brief moment to think about what we’re thankful for. Here are three things marketers can be thankful for.
The post 3 Things Marketers Can Be Thankful For appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Nate Dame
Today, SEO is about building a reputation with users and search engines, and that can’t generally be done overnight. While most promises of a “quick win” for SEO should arouse suspicion, there are a few considerations that might currently be hindering your SEO.
The post 7 Ways to Improve Your Site’s SEO Game Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Tomita
Given this expanding universe of continually evolving options, you may feel a bit overwhelmed as you're evaluating if, when, and how to jump into social advertising. Fear not, other marketers have already planted footprints across the solar system of social advertising and we can all benefit from their brave efforts. Here are a couple of points to keep in mind as you start your odyssey.
The post How to Navigate the Social Ad Spend Solar System [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Tanya Chu
Marketing operations is responsible for how leads move through the funnel on a tactical and strategic level, and we need input and feedback from demand generation and sales. However, things do not always go as planned. In this blog, I’ll share some common marketing operations mistakes I've come across and how to avoid them.
The post 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
In the holiday spirit of spreading cheer, goodwill, and awesome marketing, we've pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Join us for the #marketocountdown on our social channels (Twitter and Instagram) and see a new influencer revealed each day as we count down to New Year's.
The post 31 Influencers to Follow in 2017: A Social Countdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jeff Coveney
Many companies aren’t able to report on marketing and sales efforts due to data and process issues. The end result is reporting that doesn’t make sense–or does it? Most likely, there's an underlying problem that’s preventing those reports from providing positive intelligence. Let’s dive into the root causes of three common reporting challenges and how you can get back on track.
The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
Marketers are always looking for the next best thing. So it's no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are tapping in and trying to figure out how they can implement an account-centric approach. But with most already practicing broad-reaching demand generation, it can often seem like the tyranny of or versus the genius of and. In this blog, I'll cover three features of a sophisticated marketing automation platform that supports the latest go-to-market ABM strategies:
The post How to Automate Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Brown
It’s easier than ever to create content. The real challenge for marketers now is getting content to scale while remaining consistent in terms of tone, voice, and objective, regardless of the contributor. If this is something you strive for, read on for five things you should include in your content guidelines for internal and external contributors.
The post 5 Things to Include in Your Brand’s Content Guidelines appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Bradley Yeater
According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. As you're developing an employee advocacy program, many questions may begin to pop up. Here are five do’s and don’t to consider as you're building your employee advocacy program.
The post 5 Do’s and Don’ts of Employee Advocacy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Anastasia Pavlova
At the core of an effective team is a strong marketing automation leader who understands your buyers' needs across the entire lifecycle and thinks about the entire customer experience across touchpoints. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best. In this blog, I'll cover all the information you need for a successful marketing automation manager hire.
The post What Qualities Should You Look for in a Marketing Automation Manager? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. In fact, it can be hard to distinguish the signal from the noise. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction.
The post Top B2B and Consumer Content Marketing Minds & Advice appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Sachin Kalra
The customer lifecycle represents the different stages that buyers will go through as they interact with your brand. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What we’ve come to realize is that even though marketing has evolved significantly over time, the customer lifecycle model hasn’t evolved to reflect the same changes. Here are three fundamental changes to the customer lifecycle model to reflect the unique buyer's journey, which can serve as a framework for you to evaluate your own.
The post The Evolution of the Customer Lifecycle appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Lisa Marcyes
Social media marketing is now a critical strategy for businesses large and small. While the ever-evolving social landscape gives us new and exciting ways to engage with our audiences, the changes require us to be agile and able to learn quickly, sometimes through trial and error. Here’s a list of three common mistakes marketers make when it comes to social media marketing and how to avoid them.
The post 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Vyoma Kapur
If you're on a lean team or are a team of one, here are 5 ways to scale your ABM strategy, whether you have hundreds, thousands or more accounts of varying sizes and industries.
The post 5 Ways to Scale Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
As marketers, we’re always looking for new ways to engage our audience. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy. At Vidyard's Video Marketing Summit, I sat in on some great sessions that demonstrated how you can elevate your marketing with engaging content. Here are my takeaways from four sessions that really stood out.
The post 4 Ways to Elevate Your Marketing with Great Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jessica Minasian
Every marketer needs a pick-me-up once in a while, especially around the holidays. Take a break from the grind and get back to what matters. Here are five quotes that have inspired me to become a better marketer.
The post 5 Quotes to Recharge Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Zak Pines
As the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. The insights from these power users can help any marketing automation user, beginner or novice, see rapid returns on their efforts. In this blog, I'll share 20 insights from them that you can apply to your own marketing automation practices.
The post 20 Ideas from Power Users to Power Up Your B2B Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
YouTube Daydreams With New VR Headset App & Facebook Moves Advertising To Messenger | Social Marketing Cluster Facts
Facebook Steps Up Carousel Ads & LinkedIn Lets You Snoop On Salaries | Social Marketing Cluster Facts
Author: Mike Stocker
Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook's product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Marketo is happy to be one of the partners contributing to this vision. Let's take a look at how Marketo integrates with Facebook and a couple examples of how Marketo and other companies are utilizing these integrations to drive real results.
The post Doing More Together: Facebook and Marketo Drive Marketing Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. How is a content marketer supposed to keep up with that kind of change? The secret is that you don’t have to reinvent the wheel every couple of years. Redirecting some of your efforts to refreshing existing content might be just the break your team needs, and just the boon your content needs.
The post How a Content Refresh Can Help You Stay Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
Last week, over 15,000 marketers descended upon Los Angeles for three days full of networking, inspiration, and discussion at DMA's &THEN conference. With attendees coming from all sorts of industries, segments, and paths, the keynotes and sessions ranged from future-looking to tactical and practical. Here's a look at a handful of sessions I attended that address some key trends and practical issues that marketers need to prepare to face.
The post Virtual Reality, Millennials & Kobe—Top Takeaways from DMA’s &THEN appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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