Last year, I took a class in microeconomics, which makes me sound way more technical and impressive than I actually am. However, in the middle of production functions and indifference curves and trying to figure out what on earth a derivative is, I found myself scribbling down some notable quotables that applied directly to my […]
The post 6 Marketing Lessons From an Economist appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling, the resurgence of email marketing, new regulations, and countless others. We looked to you, our readers, with a recent content subscriber survey to find out what […]
The post The 3 Topics Marketers Care Most About In 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement. From CRMs […]
The post 4 Reasons Your Story Is Your Most Valuable Marketing Asset appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Many social media pros believe that having lots of followers is key. Most of the metrics they use to measure success directly link back to the size of their following, but size is not everything. Having a smaller but engaged community can actually prove more valuable. Someone may have followed your brand, but it doesn’t […]
The post 4 Simple Steps to Great Community Management appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Are you chasing the golden goose, or are you on a wild goose chase? When you’re first starting out and trying to scale your company, it’s hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didn’t involve anyone who actually […]
The post What I Learned Rebuilding My Company’s Lead Qualification System appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isn’t enough, we have you covered. […]
The post The Marketer’s Glossary of GDPR Terminology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made […]
The post 3 Keys to Maintaining Your Business as Marketing Budgets Shrink appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care and input […]
The post 3 Questions to Ask Before Launching a New Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an […]
The post How to Find Your Brand’s Social Media Voice & Tone appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Tom Fishburne, known fondly as The Marketoonist, has spent 15 years chronicling the challenges, absurdity, and laughable moments in marketing through hundreds of cartoons. He’s used this creative outlet to expose the nonsense of jargon, reveal uncomfortable truths, and act as a voice of reason in the marketing industry. Marketo is delighted to bring Tom […]
The post 5 Cartoons for the Fearless Marketer (+ Caption Contest!) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. That’s why it’s important to know what to […]
The post Will the Real Key Email Metrics Please Stand Up? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a […]
The post The Alexa of Marketing: Helping Win Customers and the Boardroom appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in their roles by engaging with […]
The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Last week, we hosted an incredible panel on women in technology. It was well received and sparked some phenomenal questions and conversations surrounding diversity and in the workplace. (You can watch it here if you’re interested!) After the panel wrapped, I returned to my desk and talked with a coworker about the most significant takeaways […]
The post Diversity Is Not a Band-Aid: A Company Culture Overhaul appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? Here are seven specific best practices to get there. 1. Ask for Organizational Goals up Front I can’t tell you how many times […]
The post How to Write a Marketing Budget Your CFO Will Enthusiastically Support appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. The traditional funnel […]
The post B2B Tech Marketers Make the Shift From Funnels to Lifecycles appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads, occupying the sweetest spot of the search results page. These days, it’s not only ads taking the best real estate. Google now aims […]
The post Google Knowledge Graph: the What, Why, and How appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You know you should be personalizing your website, but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions […]
The post Metrics That Matter For Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your […]
The post 3 Things to Know About Customer Success Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English (10 of them were actually just digits, from ‘0’ through to ‘9’, but at the time, this was genuinely groundbreaking stuff). Four years later, an early episode of Star Trek aired, featuring a conman trafficking […]
The post Alexa: How Can I Create a Voice Experience People Will Use? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another. There are a variety of reasons for regional differences in response to design. In this blog, I’ll explain why one design does not fit all and how to adapt to regional […]
The post One Design Does Not Fit All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
I will never stop doing my part to make the tech industry more welcoming for women, especially in technical roles. With all of the intense discussion surrounding the subject of equality in the workplace, this is a great time to look at five easy steps you can take right now to make a change for women […]
The post Be an Inclusion Rider: Elevate Women In Tech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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