Author: Guy Atzmon
To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. However, many often settle for a bare-minimum approach, adding a prospect’s first name to sales emails or segmenting customers based on sweeping demographic markers. In today’s increasingly personalized world, this approach is obvious at best. At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Read on for three best practices for a holistic personalized marketing strategy.
The post 3 Ways to Make Personalized Marketing a Practice, Not a Goal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Amy McCarthy
Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. B2B organizations large and small partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base.In this blog, I’ll share how you can launch a partner program for your organization—from defining objectives to structuring the program.
The post Launching a Partner Program: Why, What, and How appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jingcong Zhao
In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift has helped us dramatically increase our email performance and opportunity creation rates. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data.
The post How to Leverage Social Intent Data for Email Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Josh Ritchie
Maintaining high-quality production without a break is hard. And, if the quality of your content starts slipping to the point where it’s not engaging, it’s not worth it. Weaker content brings down the quality of your overall content efforts. Here are four ways to focus on creating engaging content and not just pumping out content to fill your editorial calendar.
The post Less, But Better: 4 Practical Ways to Create Enough Engaging Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Stacey Thornberry
In this age of digital engagement, we’re bombarded with messages from a multitude of online sources. With all of this digital connection, sometimes we can end up lacking authentic, HUMAN connections. Now more than ever, people crave that in-person connection, so take advantage of this desire and let your prospects and customers know you genuinely care about spending quality time with them! Read on for four reasons why field events could be your new bread-and-butter.
The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
If you were assembling an Oscar-worthy orchestra, how would you select your musicians to bring delightful music to your audience's ears? Believe it or not, marketers face similar challenges as they're assembling their account-based marketing team, combining unique roles into cross-functional teams that create beautifully orchestrated campaigns. Check out our new gifographic to learn how to assemble the right talent to create engaging ABM campaigns.
The post How to Orchestrate a Solid ABM Team [Gifographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Stacy Milman
It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. Here are three tips to make the most out of your time learning from the most complete ecosystem of marketing solutions at Summit.
The post You’re Invited to a Gathering of the Masters of the Marketing Universe appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Anastasia Pavlova
Many marketers attend Summit to stay sharp on different areas of focus, new trends, and best practices. One particular topic of interest is account-based marketing (ABM), which has recently seen a revival as new digital technologies make it easier for companies of all sizes to scale their account-centric efforts. Here are 10 sessions on ABM strategies, frameworks, best practices, and results that you won’t want to miss at the Marketing Nation Summit this year.
The post 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
I’ll admit it. Email marketing is scary. Not every email you send will be a winner. Luckily, with sound testing methodology and an exhaustive list of A/B testing ideas, you can learn how to better engage subscribers and send your email performance through the roof!
The post Tips & Tricks for Optimizing Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Susan Sauter
Typically, when companies get started with a robust marketing solution, they are super excited and want to get up and running quickly–oftentimes with a goal of utilizing as many new features as possible. However, biting off more than you can chew can lead to frustration, confusion, and failure. If you’re in charge of spearheading your new marketing platform implementation, define the scope and vision first.
The post How to Define the Scope and Vision of Your Engagement Platform Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
30 Facebook Financial Targeting Segments to Master When Money’s on the Brain | Psychographic Hot House
Author: Chandar Pattabhiram
In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives all of you a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement–The Marketing Nation. And while it will be the best party in town, my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with. That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017.
The post 3 Can’t-Miss Learnings at Marketing Nation Summit 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Nate Dame
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Here are five steps you should take to improve your search rankings so your videos stand out in search results.
The post 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. Rather than casting a wide net, catching anything and everything, account-based marketing focuses your efforts on targeting and engaging high-value companies that deliver more value. Learn how to create a winning ABM strategy in our new Definitive Guide to Account-Based Marketing.
The post Introducing The Definitive Guide to Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Alan Cassinelli
The bar has been raised and creating more content isn't enough. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Becoming more strategic in your content promotion requires a new approach that rethinks how you communicate with your audience. Here are four ways you can promote your content to increase engagement.
The post 4 Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor.
The post How to Scale Your Marketing Strategy Without Sacrificing Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Hally Pinaud
Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle. They also happen to be one of the things I speak with our customers about most frequently–hence this blog post! So, whether you’re looking to create your first persona or double-check your approach, here are four things that can limit the impact of your personas.
The post 4 Big Mistakes You Might Be Making with Your Marketing Personas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Caroline Ruggiero
It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo's LaunchPoint partner Vidyard, in time for my son’s 5th birthday party tomorrow morning. So how on earth did I get here? Well, I have been swayed by good swag, which has taught me several great marketing lessons that I'll share with you in this blog.
The post Marketing Lessons Learned from a Life of Swag Hoarding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Robert Pease
ABM follows on the heels of marketing automation, attribution, and other core themes that are becoming increasingly important as marketing becomes more data-driven. However, all too often, a cool new feature, rather than the program’s goals and objectives, leads the tools and technology decision, giving marketers anxiety. To ensure you're not putting the cart before the horse, revisit your account-based marketing strategy for these three essentials.
The post Is Your Account-Based Marketing Program Putting the Cart Before the Horse? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Lisa Marcyes
I look forward to it every year. The opportunity to travel to San Diego and attend Social Media Marketing World (SMMW). I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. While every session was chock-full of knowledge, here are three takeaways that were echoed throughout the conference.
The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Tomita
Digital marketing can be difficult to navigate. What works for one business or audience might not work for another. Not to mention, what works today might not work tomorrow. However, there are a few foundational elements that you can implement that will allow you to determine what will work best for your business and pave the way for success in the future.
The post Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Rick Siegfried
Attending Marketing Nation Summit is almost a rite of passage. There really is only one industry event for anyone that's marketing in this transformational age. So, if you're curious whether the Marketing Nation Summit has something to offer you, here are the top five reasons you need to be in San Francisco on April 23rd-26th.
The post Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jacob Shama
Artificial intelligence (AI) is one of the newest technologies gaining widespread momentum today. By approaching AI with an open mind, marketers can lead emerging technologies in transforming the way business and society works. Here are four ways that marketing can stay ahead of the curve.
The post Marketing and Artificial Intelligence: Make Your Job Robot-Proof appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jon Spenceley
Webinar recordings offer a really great benefit that many marketers overlook: They extend the lifespan of your content for as long as you want to promote it. Webinars take planning, and you promote the heck out of them to build your live audience. Continue to do that with the recording! In this blog, I’ll explain how you can generate leads from your recorded webinars and make the most of every asset.
The post How to Generate More Leads from Your Webinar Recordings appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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