The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. I remember when ABM was the ultimate buzz word at the Marketing Nation Summit a couple years ago. Many of us were wondering ‘Will this thing stick?’ or ‘Is this just a fad that will go away by next […]
The post ABM Key Marketing Metrics to Track at Every Stage of the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018. Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed under the […]
The post The Biggest Changes Coming with the GDPR appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my experience, these soft skills are invaluable, in and out of the hospitality industry. At the age of 15, I plunged head first into the hospitality […]
The post 5 Ways Bartending Prepares You for a Career in Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand. Branding agencies are experts at not only designing great logos but also focusing brands on their core […]
The post Refine (or Define) Your Brand With These Exercises appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Every year, there are more technology solutions asking for your consideration. Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Sticking to these values as your foundation will help you quickly thin the herd. But when it comes to choosing […]
The post 5 Values to Look for in Your Next Technology Partner appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. As you track the source of your lead through the funnel, you can quickly determine what is working […]
The post Best Practices for Lead Source in Your Engagement Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers losing themselves in the musical experience? Or did you find yourself watching most of the show through other people’s smartphones as they captured videos they would later share to Facebook? If the latter […]
The post Why Experiences Win Over Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. In this blog, I’ll […]
The post 4 Reasons Your Content Isn’t Working (And What To Do About It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Marketers who have been paying attention will have seen this coming. Facebook announced in June that it was […]
The post Navigating the Latest Facebook Algorithm appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few […]
The post What Email Subject Line Length Works Best? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity. Affiliate marketing […]
The post Why You Should Treat Partner and Customer Acquisition the Same Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Social media has created many exciting phenomena. One of the most interesting is that of the influencer. Often these are ordinary people, made famous by their catchy or creative posts. Other times they are more traditionally famous people. Either way, these influencers can make a pretty good living by promoting brands or products to their […]
The post Seeking Influencers: 3 Questions to Ask Before You Choose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement […]
The post Why Digital Marketing is Crucial—No Matter the Size of Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment? As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. In this […]
The post 5 Things Marketers Need to Know When Working With Their Legal Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Second, live video […]
The post Facebook vs. YouTube: Which is Better for Live Video? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media. However, many organizations are finding the process of actually implementing a social selling methodology into […]
The post How to Implement a Social Selling Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by marketing and social […]
The post 4 Key Marketing Metrics for Social Media That Will Prove ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, […]
The post What Key Marketing Metrics Matter for Your Website? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […]
The post 5 Ways to Increase Event Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to […]
The post How to Fix Social Media Mistakes That Can Harm Your Startup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, […]
The post Facebook’s Relevancy Score: What You Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate And But you probably already know all of that. You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate […]
The post 3 Ways SEO and Rankings are Changing in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must be thoughtfully designed. Copy needs to mean something. But what you might not be considering is that your search engine strategy and Amazon search […]
The post 6 Reasons to NOT Ignore Amazon as a Content Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. Here are a few stats to […]
The post 4 Reasons Chatbots Will Improve UX in 2018 & Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a […]
The post Integrating Your Web CMS With Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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