Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


How to enhance Pay-Per-Click Advertising?

PPCUse the following tips given by pay per click management to help with making sure your own AdWords pay-per-click work produces a good ROI.
Track Everything
Pay-per-click advertising enables you to see where every penny is certainly going, and it enables you to see how much you're spending and just how much revenue is usually coming in (through the use of conversion tracking), right down to what advertisements and keywords are usually producing the very best results.
It is very important monitor everything from the start. The biggest mistake companies make is bouncing in blind rather than diving into their information to find methods to improve the overall performance of the campaign. To become effective with PPC you have to analyze and change constantly.
Little changes as time passes make huge general improvements so when you start to work at lower CPCs by increasing your click on through rates and high quality scores right from the start it offers you with a good foundation to scale your PPC attempts.
Combine PPC With Natural Search Marketing
To make your web advertising more effective it is a good notion to combine ppc marketing with organic search engine marketing. When PPC and SEO is combined it can create a continuing business dominating the very best of Google serp's, both in the natural results along with the paid ads.
Whenever a consumer sees a brand includes a presence within both areas they're more probably to click through, as that brand is seen by them as influential and the leader. This also enables you to cover all areas, as some consumers would rather trust organic results even more (knowing that the positioning wasn't purchased) plus some tend to go through the paid serp's more. Cover just as much of the Google serp's real estate as you possibly can.
Check out the example below associated with a search performed with regard to "american show" and you may see that they will have a paid advertisement on top along, the very best listing, and the proper sidebar information - they totally dominate the serp's for their brand.
Optimize Your SQUEEZE PAGE
We assist several businesses, from small local companies to large corporations making use of their PPC marketing. Whenever we take on a fresh client under our expert pay-per-click management system we perform a total PPC audit and after optimizing the strategy we're able to fall the CPCs considerably by just improving the product quality scores.
Google's quality rating is a numeric worth between 1 and 10 that's assigned to each keyword inside the campaign. The product quality score rewards marketers that run top quality ad campaigns and immediate their traffic to related landing pages.
A basic breakdown of the product quality score could be explained as:
·Numeric value between 1 and 10 that shows the relevancy of one's keywords, ad duplicate, and the destination squeeze page. The bigger the score, the even more relevant the keyword (in accordance with Google)
You have to put a complete lot of focus on improving your quality rating for several reasons. A top quality score can lead to your advertisements being shown more often and having a lesser CPC. The following tops will help you enhance your quality score:
·It all starts together with your ad duplicate and you must make sure that it describes the merchandise or service you're advertising. This is a good practice to utilize your keyword in the advertisement copy and headline. Creating several advertisements and customizing each to utilize your focus on keywords can certainly help to improve the product quality score.
·Next you have to appearance at your squeeze page and ensure that the content relates to your ad duplicate and the merchandise or service being promoted. Write content that may engage an individual and maintain them on your own page and in addition gel well together with your ad duplicate to make a high quality score.
·Run a Search engines PageSpeed test to ensure that your squeeze page load period is suitable and there is not anything slowing your load period. A slow loading web page supplies the user with a negative experience and will bring about them leaving your squeeze page quickly.
·Dive into your Search engines Analytics and check out the bounce price. If your site includes a high bounce price then your guest isn't sticking around, and that means you will would like to improve the user experience to keep them on your squeeze page longer. The more time they stick to your page, the higher opportunity you have of transforming that guest. (see below for a good example of an awful bounce rate - this is a customer we simply did a whole PPC audit for - we discovered that their customers were landing on the website and instantly leaving)
Utilize Site Ad and Links Extensions
Using site links enable you to include many additional calls to actions in your ad duplicate. This really offers you a sensible way to test various calls to action to be able to attract an individual and obtain that click through.
As you level your PPC campaign every little improvement you help to make includes a greater impact on your current spend. Check out the example advertisements below to observe two really good types of site links used to appeal to clicks. Imagine the advertisements without those site hyperlinks and you may really observe how those additional phone calls to action supply the user with therefore many additional options to entice them. Just adding site links might help improve your click on through rate dramatically.

[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Author: Mike Madden

You know that one friend that can sleep anywhere? On a cramped airplane, in the car, on a stool, on the floor, or even standing up? Once they knock out, it seems almost possible to wake them up. If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just like your sleepy friend. Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI.

The post [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

10 Secrets to Delivering a Great Product Demo

10 Secrets to Delivering a Great Product Demo

Author: Alexandra Nation

Ah, my first software demo–I remember it like it was yesterday. Somewhere out there is a shell-shocked prospect wondering why on earth they even took my call. Four years and hundreds of product demos later, I am a laser-focused Solutions Consultant. To help you bring your product to life and make it look easy, here are my top 10 secrets to delivering an amazing demo.

The post 10 Secrets to Delivering a Great Product Demo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Image-13

Author: Elaine Ip

Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes...the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO Sanjay Dholakia and an inspiring line-up of innovative marketers. Check out the top takeaways from today's keynote.

The post Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity

Marketing Nation Summit Day 1

Author: Ellen Gomes

The energy and excitement is palpable at the Marketo Marketing Nation Summit. Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. Read on for some of the key takeaways from today.

The post Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The Problem With Sales Enablement (and How to Fix It)

The Problem With Sales Enablement (and How to Fix It)

Author: Randy Frisch

Content can help your sales team build relationships, handle objections, target key accounts, and expedite the sales cycle. So, why is it that 90% of content goes unused by sales? The answer is simple: They can’t find it. Read on to learn how you can arm your sales team for success.

The post The Problem With Sales Enablement (and How to Fix It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

CiMfdcvUUAAIx1J

Author: Ellen Gomes

Throughout The Marketing Nation Summit, we've not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Our coverage of the event wouldn't be complete without sharing some of the sessions that offered interesting insights and unique perspectives over the last couple days. Let's take a look at four sessions that had an impact on us and our audience.

The post Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Personalization Makes Programmatic Advertising a Win-Win

Personalization Makes Programmatic Advertising a Win-Win

Author: Jeffrey Hirsch

Even in the face of smarter programmatic advertising algorithms and massive databases storing information on industries, businesses, consumers, and everything in between, ads still aren’t resonating with your audience–their use of ad blockers is clear evidence that something needs to change. Better ad performance calls for, quite simply, better ad creation and this is where personalization comes into play. Publishers and advertisers can take programmatic advertising a step further with personalization.

The post Personalization Makes Programmatic Advertising a Win-Win appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Ways to Own a Meeting and Swing Momentum in Your Favor

3 Ways to Own a Meeting and Swing Momentum in Your Favor

Author: Jessica Minasian

Sometimes, you might be leading a meeting and quickly realize that things aren't going your way. In sports psychology, there is a term for this: a shift in momentum. Here are three ways you can use positive momentum to own a meeting and switch momentum in your favor.

The post 3 Ways to Own a Meeting and Swing Momentum in Your Favor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Do’s and Don’ts of Working with Technical Teammates

Do's and Don'ts of Working with Technical Teammates

Author: Janet Dulsky

With the emergence of new technologies, marketers now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns. Having had the opportunity to work with lots of these techy types over the years, I’ve developed my own personal list of do's and don’ts for working with them.

The post Do’s and Don’ts of Working with Technical Teammates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

[Infographic] Why Creating A Personal Online Experience Is Critical

Web personalization in action

Author: Ellen Gomes

The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. With web personalization, you can deliver on these high expectations. Check out our infographic: One Size Does Not Fit All- Why Creating a Personal Online Experience for Your Visitors Is Critical.

The post [Infographic] Why Creating A Personal Online Experience Is Critical appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The Hospitality Marketing Psychographic Segmentation Toolkit | Hot House

The hospitality industry is a digital marketer’s loveliest dream and worst nightmare. With travel and weekend getaways and fine dining on a plethora of minds across this world, there are ample opportunities to truly connect with customers and speak to their wanderlust cravings. That said, navigating today’s data universe can be daunting for the uninitiated. […]

Continue Reading

Visual Content: Video & Picture Perfect Marketing [Infographic]

With so much noise in today’s social media landscape, it takes creativity and imagination to catch people’s attentions. What better way to stand out in the crowd than through enticing visuals in social media that rise above the rest. Aimclear Account Manager Rachel Malone-Olson and Avalaunch Media Founder Matt Siltala gave the Zenith Conference crowd […]

Continue Reading

AdWords Automated Rules! How-To-Guide For Optimizing Day-Of-Week Budgets

AdWords automated rules offer easy entry into the near-limitless world of PPC automation. All successful PPC automation, whether a complex script or a basic automated rule, share one understanding: Success in automation comes from data. In this post, we’ll walk you through one of the most basic automated rules: automating campaign budgets based on day […]

Continue Reading

6 LAME KPIs And How To Make Them Better + FREE KPI Cheat Sheet

Marketing is an investment. And as with any investment, your company needs to know whether it is paying off. As digital marketers, we are blessed with an abundance of data. Every click and action can be tracked through various tools and systems, giving us close to real-time visibility of campaign performance. It’s really quite amazing […]

Continue Reading

Social Psychographic Targeting Hot House | Where Does The Data Come From?

If knowledge is power, then Facebook, Twitter and LinkedIn are basically Power Rangers. These social media superheros mightily morph marketing minds with intuitive audience insights, hyper-focused targeting options and ever-evolving layers of data. How do they know so much about their vast network of users? By mastering declared, inferred and third-party data. When properly combined, […]

Continue Reading

[Ebook] Get Your Marketing Ready for the Summer

Rearview of friends running together on a beach holding sparkling fireworks

Author: Vyoma Kapur

Summer may be a slow season for some marketers, but it doesn’t have to be. Let’s take a look at some prime summer marketing opportunities and how you can make the most of them.

The post [Ebook] Get Your Marketing Ready for the Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

4 Ways to Make Your Video Content More Measurable

Media marketing concept. Flat design stylish.

Author: Sarah Quinn

Video marketing is a strategy that's dominating the internet right now, with 61% of businesses currently using video as a marketing tool. And yet, marketers are still struggling to quantify and measure the ROI of it. In this blog, I'll break down how marketers can make their video more measurable in each stage of the customer lifecycle (which I define as: Attract, Engage, Convert, and Delight).

The post 4 Ways to Make Your Video Content More Measurable appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Author: Patrick Groover

As marketers, it's no longer enough to be building the best communication; it's vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. In this blog, I'll cover two trends that are driving this demand and how a strong marketing automation platform can help you meet it.

The post Why Marketing Automation is the Key to Sharing Strategic Insights with Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Key Takeaways from Social Media Marketing World

3 Key Takeaways from Social Media Marketing World

Author: Lisa Marcyes

Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed all throughout the conference.

The post 3 Key Takeaways from Social Media Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

4 Ways to Make Your Mobile Marketing Stand Out

4 Ways to Make Your Mobile Marketing Stand Out

Author: Koustubha Deshpande

Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the lifecycle of your app. In this blog, I’ll walk you through four different ways you can make your mobile app stand out and build lasting relationship with your users.

The post 4 Ways to Make Your Mobile Marketing Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

10 Ways to Engage Your Audience with Interactive Content

10 Ways to Engage Your Audience with Interactive Content

Author: Katherine McAdoo

Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time and feeds valuable data into your marketing automation platform. Here are 10 ways you can use to transform your content into an interactive experience.

The post 10 Ways to Engage Your Audience with Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Things You Need to Know About SEO This Year

3 Things You Need to Know About SEO This Year

Author: Nate Dame

SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention to the way search itself is changing. There may not be a total SEO-altering shakeup in the near future, but these are three big things to take into account as you develop your SEO strategy.

The post 3 Things You Need to Know About SEO This Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Financial Advisors Need to Get Personal or It’ll Cost Them

Financial Advisors Need to Get Personal or It'll Cost Them

Author: Joe Paone

Independent financial advisors, as well as large institutions, are moving away from commissioned accounts to a fee-based approach. This not only has implications to their business models, but to their marketing models as well. This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations with them. Here are three key ways marketing automation can help you acquire and retain customers, in financial services and beyond.

The post Financial Advisors Need to Get Personal or It’ll Cost Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

4 Ways to Win the Hearts of Consumers

4 Ways to Win the Hearts of Consumers

Author: Alexandra Nation

Companies that understand how people make decisions win business. Their purpose drives their results and not the other way around. In this blog, I'll shine a spotlight on how brands can make their story and purpose crystal clear by answering the "Why?"

The post 4 Ways to Win the Hearts of Consumers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Steps to Amplify Your Paid Social Campaigns

5 Steps to Amplify Your Paid Social Campaigns

Author: Divya Dutt

Nowadays, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. Here are six steps to amplify your paid social campaigns to get the most bang for your buck.

The post 5 Steps to Amplify Your Paid Social Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Facebook #SHOPPER Persona Targeting Part 3 | Psychographic Hot House

Welcome back, marketers! Part THREE of Aimclear’s Facebook Purchase Behavior Buyer Psychographic Profiles explores purchase habits, subscription services, buyer profiles, business purchases and technology within Facebook’s Purchase Behavior targeting category. So, settle in! In this post we’ll explore how Facebook’s subscription services category isn’t what it seems. We’ll narrow in on frugal fashionistas, terrified seniors […]

Continue Reading

Machine Learning Bada** Mother Facts: Zenith Q & A With THE Eric Enge

In the lead-up to Zenith Conference, we’re highlighting speakers from each of our four tracks: TIL (Today I Learned), Hunter Gatherer, BAMF, and Resource-Challenged. Each track is designed to speak to a different type of marketer — from newbies to seasoned digital veterans. Today we’ll focus on the BAMF Track… Badass Mother FACTS: Extremely tactical, […]

Continue Reading

Right Brain, Left Brain Marketing: Appealing To The Sensitive, Gorgeous Humans Behind The Data

Performance marketing is inherently binary and generally defined by specific outputs to inputs. Considering revenue is a stark reality, it’s fairly easy for marketers to get caught up in figures and dissociate from real humans behind the metrics. It’s worth pausing to question: Does a data-only mindset limit the capability of marketers to truly relate to […]

Continue Reading

Zenith 2016! Stay The Weekend: A Getaway Fit For Two

Intro: Editor’s Note: Aimclear’s Lifestyle posts are intended to showcase the cities we love and call home: Duluth and St. Paul. Whether visiting for the legendary Zenith Marketing Conference, a workshop or a trip to one of our storied offices, we hope you’ll #staytheweekend and come to realize why we so proudly call Minnesota home. […]

Continue Reading

The Mobile-Social Web, Redux: How to Leap Frog Local Competition | Zenith 2016 LIVE Blog!

Leap frog! We’re hopping into the mobile, social sweet spot with MobileMoxie’s dynamic duo, CEO Cindy Krum and Mobile Marketing Specialist Emily Grossman. After a stunning morning keynote, Cindy transitioned from the wild world of artificial intelligence into all-things-mobile. From Mobilegeddon to the science behind app results in mobile, Cindy and Emily gave the Zenith […]

Continue Reading

Almost AI: PPC Growth With An Evolving, Learning Keyword Research Machine | Zenith 2016 LIVE Blog!

Fresh off an exhilarating morning keynote by Cindy Krum (@Suzzicks), we now join Purna Virji, Senior Bing Ads Client Development and Training Manager at Microsoft, and John Lee, Managing Partner at Clix Marketing, for their presentation… Almost AI: Achieve PPC Growth with an Evolving, Learning Keyword Research Machine Follow these two! Purna Virji : @purnavirji […]

Continue Reading

SEO is Dead: Long Live Online Marketing | Zenith 2016 LIVE Blog!

The owner of Search Influence (and disputed Locomotive Consultant), Will Scott, is all about helping customers successfully market online and building scalable solutions for local businesses and marketing teams. Having worked in the digital marketing space since ’94, he knows a thing or two about the industry. Today, he told  Zenith goers that SEO is dead. […]

Continue Reading

Multi-Channel Integration and Leveraging Sales Funnel Attribution | Zenith 2016 LIVE Blog!

Breakout session 3 finds Zenith 2016 #hungry! And not for lunch, which is just around the corner. The starved campaign scaling, multi-channel maneuvering-masses are grabbing their seats to join Megan Taggart, SEM Account Manager at Aimclear, and John Lee, Managing Partner at Clix Marketing, for their presentation… Creatively Scaling Campaigns: Multi-Channel Integration and Leveraging Sales […]

Continue Reading

Reputation Monitoring & Protection: DATA EVERYWHERE! (B. S. U. R.) | Zenith 2016 LIVE Blog!

Michelle Stinson Ross is a recognized authority in content marketing and the co-host of #socialchat. Jen Jama is involved in the phenomenally successful #smbmsp, one of the biggest and longest running social media breakfasts in the country. Let’s talk reputation management! It’s “the practice of crafting strategies that shape or influence the public perception of […]

Continue Reading

[Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift

Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift

Author: Sanjay Dholakia

A report out today from The Economist Intelligence Unit (EIU), sponsored by Marketo, shows just how much our world is shifting. The findings describe how marketers are taking advantage of the rapid-fire innovations in digital technology to reshape their brand’s relationship with customers. Take a look and find out for yourself what’s on the horizon.

The post [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The Evolution of the B2B Marketer

The Evolution of the B2B Marketer

Author: Dan Lynn

The role of the B2B marketer has shifted from supporting sales to owning a substantial portion of the buyer's journey. To survive and thrive in the wake of this shift, there are four important ideas upon which marketers should focus.

The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

7 Simple Steps for a Solid SEO Strategy

7 Simple Steps for a Solid SEO Strategy

Author: Janet Dulsky

You don’t have to have to be a SEO wizard to make sure your website is well positioned for organic search engine traffic. Follow these seven simple ways to build a strong SEO strategy.

The post 7 Simple Steps for a Solid SEO Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Dynamic Duo: Close More Deals with Sales and Marketing Alignment

Dynamic Duo - Closing More Deals with Sales and Marketing Alignment

Author: Stacey Thornberry

I recently spoke on sales and marketing alignment at the InsideSales.com Sales Acceleration Summit in my presentation, “Close More Deals with Effective Lead Scoring.” While staffing the Marketo booth at the event, I stepped away to listen to a session with complementary content. The combination of these two sessions was powerful and created a holistic view of how sales and marketing can partner up to attract, engage, and close customers.

The post Dynamic Duo: Close More Deals with Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Viral Marketing Campaigns That Are Worth the Catch

3 Viral Marketing Campaigns That Are Worth the Catch

Author: Elaine Ip

If there’s one thing I’ve learned in life, it’s that nothing comes free. The best marketers know how to create engaging campaigns that offer their audience something they want for a price that’s well worth the exchange. Let’s take a look at a few recent marketing campaigns that have gotten this down, offering valuable (or just purely entertaining) content for a small price the audience is happy to pay.

The post 3 Viral Marketing Campaigns That Are Worth the Catch appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Heat Things Up: 3 Ways to Re-engage Cold Subscribers

Heat Things Up - 3 Ways to Re-engage Cold Subscribers

Author: Bryan Hernandez

Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. Together, marketing automation and programmatic advertising can help marketers understand why disengaged subscribers may have churned and reactivate them.

The post Heat Things Up: 3 Ways to Re-engage Cold Subscribers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

4 Reasons Why Marketing Automation Fails

Stressed business man at the office. He is casually dressed and looking distraught. He looks very uncomfortable and could also have a headache. He is has his head in his hand and looks very upset. Hi is sitting at a desk with a computer and phone. Copy space.

Author: Jamie Lewis

In my experience working with clients as a Solution Consultant, I see marketing teams do a lot of guesswork when it comes to their campaigns, hoping that their message will be heard. Let’s take a look at 4 pitfalls you need to avoid to ensure your marketing automation efforts are a resounding success.

The post 4 Reasons Why Marketing Automation Fails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Important Elements of a Customer Case Study

3 Important Elements of a Customer Case Study

Author: Amy McCarthy

Case studies are a key asset that your organization, partners, prospects, and customers can all benefit from. Below are three key things to keep in mind as you’re developing a case study.

The post 3 Important Elements of a Customer Case Study appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Moneyball Tips for Marketing and Sales to Win Big with Partners

5 Moneyball Tips for Marketing and Sales to Win Big with Partners

Author: Sam Harkness

If you haven’t seen Moneyball, you should. By prioritizing on-base percentage over batting average, the Oakland A’s elevated one of the most unsexy metrics in baseball, the “walk,” and finished the season with 103 wins and 59 losses Walking more in baseball translates to partnering more in business. Follow these five Moneyball tips to win big your partners.

The post 5 Moneyball Tips for Marketing and Sales to Win Big with Partners appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How Brands Can Create Lasting Relationships on Social Media

How Brands Can Create Lasting Relationships on Social Media

Author: Lisa Marcyes

When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Read on for four ways to create lasting relationships with your followers on social media.

The post How Brands Can Create Lasting Relationships on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

NEW Pinterest Targeting Reveals (Major) #Shopping Intent | Psychographic Hot House

You may have heard the rumors, and it turns out they’re true! Pinterest targeting now packs a punch that puts them in the psychographic game! The site has recently released some major news pertaining to new targeting capabilities now (and soon to be) available in its self-serve ad platform. These new targeting features include expanded interest […]

Continue Reading

Passing The #SNARK Test: How To Keep Your Brand From Being An A$$

Today we’re going to pull back the curtain to examine one of our favorite internet pastimes: Snark. No, not the object of pursuit in a Lewis Carroll nonsense poem. We’re talking about internet snark, the snide and often glorious form of sarcasm that works its way into our Twitter feeds. Sometimes it’s for the better, […]

Continue Reading

#Zenith2016 Speakers Exposed! Q&A With Michelle Stinson Ross And Jen Jamar

This month, Duluth, Minn. will host some of the most brilliant marketing minds in the world. And we’re not just saying that. The lineup of speakers for Zenith Conference includes those who frequent the globe’s leading industry conference stages and blaze innovative international marketing trails. They’re all pretty dang smart (and word has it funny, […]

Continue Reading

More Articles ...