Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


Top-of-funnel Marketing: Pumping Prospects into the Pipeline

16-12-27-1920x1080-blog_headerAt its most basic level, marketing is about selling something, whether that be a product, service, organization, idea, position or something else. In terms of goods and services, if you don’t hear the cha-ching, something’s gone wrong. When profitable outcomes have gone awry, it’s important to look up and down the sales funnel to identify […]

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