Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


Banish Meeting & Email Bloat via Prioritized SLAs! Aimclear® Agile Marketing Digest

Welcome to the inaugural edition of Aimclear® Agile Marketing Digest. Each AAMD edition will share actionable cornerstones of Aimclear agile marketing SLAs (service level agreements), which can dramatically reduce classic marketing bottlenecks. 2016 was an extraordinary (if not tectonic) year in the marketing agency world. Players not keeping pace with change were squeezed out. Our Aimclear team was smart, prescient, ready to BE the […]

Read full article on aimclearblog.com