Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


Strike Gold with PPC Ad Extensions: Defining & Mining Your Strategy

When properly executed, ad extensions can add value both aesthetically and in terms of performance. They increase coveted SERP real estate, but more importantly, present PPC practitioners with greater opportunity to educate and connect consumers to a brand or service. Despite their worth, extensions are often overlooked or misaligned to KPIs. Read on for our […]

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