Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


UnGagged London Preview: Why CEO Greg Hayman Created a Secretive Event

london-eye-county-hall-by-nightUnfiltered truth and candid opinions are elusive beasts in the world of SEO and digital marketing. And while most professional conferences provide attendees solid tactics and the latest trends in the industry, presenters are very careful to stay within the lines. They hedge on sharing their deepest feelings and opinions for fear of offending or […]

Read full article on aimclearblog.com