Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


The Eagle Has Landed. Global Marketing Perspective from Marty Weintraub

From Sydney to Adelaide, Amsterdam, London, Paris, San Francisco and Portland, leading marketers convene at top digital/SEM/SEO conferences over the year. Among the world’s innovative marketers, Aimclear founder Marty Weintraub regularly shares important truths with savvy audiences through his intense keynotes on mission-critical digital marketing topics.   Of course, such a tour includes great food, […]

Read full article on aimclearblog.com