Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

Facebook Job Title Debacle: Alternate Targeting & Workaround Hacks

Employment targeting in Facebook is a little…messy…right now. ProPublica set off a firestorm in September after it caught Facebook allowing advertisers to target anti-Semitic audiences, effectively allowing the social network to profit from hate. Confusion followed. Self-reported employment targeting fields were said to be gone, but as we discovered, they really weren’t. Incidentally, the same […]

Read full article on