Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

#Pubcon Workshops: It’s All About The Audience, Marketers

The warmup day to the venerable Pubcon event is establishing itself as highly focused mini conference of its own. While Pubcon draws thousands of people, 300-400 marketers from around the world jumpstart their Pubcon experience through the one-day Masters Group Training Sessions. Masters Group sessions are limited attendance learning opportunities that dig deep into hot […]

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