Increase Conversions With a Content Marketing Platform
I remember many late nights at work trying to figure out how to show which individual articles on our website were working. By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We had the basic metrics down but […]
The post Increase Conversions With a Content Marketing Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.