Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

The 2017 ‘Aimclear Wants To Clone You’ Pink Sheep Awards! Who’s Baaaad!?

Aimclear is often asked to disclose the marketers we follow. It’s true, we keep our thumb on the pulse of industry talent. The most common question permutation is, “If we could clone any marketer to work for OUR team, “WHO WOULD WE CLONE?” Just imagine the 23andMe confusion! As such, each year we present the […]

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