Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

Agile Marketing Buzzword Bullhank: Is YOUR Agency Agile or Anxious?

“Agile” marketing is all the rage, with most marketers somehow jumping on the agility-buzzword bullhank bandwagon. So how do we separate posers and pontiffs? The answer lies in this question: Has YOUR marketing partner actualized functionally agile products and services? Or are they scurrying about like rats chasing cheese long gone, riding the 2014 wave another […]

Read full article on