Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

Facebook Killed Free Traffic for Brands & Publishers: How to Fix It

If you just want the tips, skip to the bullet points below. For a bit of background, read on. Recently Facebook re-boosted friend-2-friend visibility in feeds, nearly eliminating free feed distribution for company pages. Barely a boo-hoo from the Facebook community. Sure, the traffic and engagement were nice and added up for big social players. […]

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