Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

Paper or Plastic? What Marketers Can Learn From a 12 Year Old Grocery Bagger

“Paper or plastic sir?,” a pleasant, gently assertive female voice chimed from my right side peripheral vision.  I’ve heard this phrase many times at the grocery store, completely familiar, baseline-communication, the fundamentals. “Paper or plastic” is a pure business expression. Let’s look at sheer functionality of the phrase, “Paper or plastic sir?:”  Safe introductory greeting, completely […]

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