Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

22 May 2019

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

Nail Headlines, Q-Scores, SEO, & Voice with Creative Constructs & Keyword Variables ?

With the advent of Facebook Dynamic Creative Optimization (DCO) and Google’s dynamic search ads, martech-driven rotation of keywords and phrases has become the dominant tool to nail brand copy, keyword usage, human users, AND conversion. Also, it’s been proven repeatedly that saturating brand and conversion keyword-infused copy, images, and video CREATE more users searching more […]

Read full article on