Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

22 May 2019

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

5 Super-Actionable Facebook Messenger Marketing Tactics to Try Today

Aimclear loves making space on our blog for contributed posts from our friends, partners and competitors in the marketing landscape. There are so many brilliant marketers we admire and with whom we interact on our travels around the world. This week, we open the door to the venerable Larry Kim, whose latest endeavor – MobileMonkey […]

Read full article on