Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

14 July 2020

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author

Six Ways to Pivot Your ABM Strategy During a Crisis

Graffiti that says "Made in Crisis"Dynamics of business are changing at a dizzying pace. Business models are upended. Marketers are scrambling to decode signals in search and social that change by the hour – or even minute. As much of the industrialized world has adapted to remote work models, how visitors engage with your brand is also changing dramatically in […]

Read full article on