Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
This time of year has many thinking about Halloween, football season, comfortable sweatshirts or maybe even Pumpkin Spice Lattes… But here at Aimclear, Autumn means one thing: A focus on Q4, which brings some of the biggest and potentially most profitable shopping days of the year. Soon, your inbox and social media feeds are going […]