Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

30 November 2020

Are Host-Read Podcast Ads More Effective?
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs
How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)
It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing--and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail. Read the full article at MarketingProfs
Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate. Read the full article at MarketingProfs
The Most Popular Email Clients in 2020
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus. Read the full article at MarketingProfs
Advanced Measurement Strategies: Metrics That Actually Matter
What are your marketing metrics telling you? If you rely on standard measurement tactics, probably not much--especially about your sales. It's time to upgrade to advanced measurement strategies that directly align with business goals--and drive sales. Read the full article at MarketingProfs

Latest News

Marketing Attribution Advice From the Marketo Champion of the Year

Written on 20 October 2020. Posted in Blog

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. But I found myself wanting to know more about the personal experience of managing marketing attribution […]

The post Marketing Attribution Advice From the Marketo Champion of the Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Read full article on modernb2bmarketing

Digital Marketing Online advertising

MarketingProfs Daily

30 November 2020

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Marketing Attribution Advice From the Marketo Champion of the Year