Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
Aimclear is humbled and grateful to have earned, along with our spectacular clients, five 2020 US Search Awards including our fifth straight Best Integrated Agency award. This year’s results are more meaningful to us in light of deepening pain so many of us have experienced this cycle, in business and personal lives. With gratitude and […]