Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
About this BrightonSEO Spring 2021 Talk “People are not disabled. It’s bad design around them that is disabling.” In this deck, Lea underscores the real-world impact of inaccessible channels and content. She will explain what digital accessibility is and how it relates to search visibility. By the end of the talk, you’ll be able to […]