Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

15 November 2018

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


How to Read Digital Body Language for Email Marketers

The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at play. By giving their prospect space and following up a little […]

The post How to Read Digital Body Language for Email Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Ways to Achieve ABM Success Based on Research

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. So, what are companies that […]

The post 3 Ways to Achieve ABM Success Based on Research appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Building a Business Around Your Website: Managing People Through the Build Process

If you’re anything like me, there’s always a certain amount of anxiety around product releases. Mainly because so much can go wrong or block the tracks. The truth is that managing through a project is more about people than processes. People are doing the work, people are giving you feedback, and people are presenting new […]

The post Building a Business Around Your Website: Managing People Through the Build Process appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

In the Relationship Era, No One Should Be Marketing to Strangers

“Don’t talk to strangers.” Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spam unsegmented email lists and display annoying pop-ups on websites. We spend […]

The post In the Relationship Era, No One Should Be Marketing to Strangers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

My Simple Secret for Maintaining a Healthy Database

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. There’s no perfect process. And with B2B data decaying at such a rapid rate—about 70% annually—for many businesses, even employing every strategy doesn’t quite cut it. It’s a daunting task that never goes away. […]

The post My Simple Secret for Maintaining a Healthy Database appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Know If It’s Time to Switch Your Engagement Platform

Writing this article has me thinking of Goldilocks and the Three Bears. You’ve got Goldilocks looking for the right home to crash. Ultimately, she has to make a critical life decision between the temperature quality of hot, cold, and ‘just right’ porridge. Identifying the right engagement platform can feel very similar. If you’ve been using […]

The post How to Know If It’s Time to Switch Your Engagement Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Building a Business Around Your Website: Going Live & Measuring Success

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, and managing your team throughout the build process in our previous posts. Now you’re almost […]

The post Building a Business Around Your Website: Going Live & Measuring Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Make Sure You Give as Much as You Take in Email Marketing

In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. And the email trend continues: […]

The post How to Make Sure You Give as Much as You Take in Email Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Tapping into the Ever-Evolving Human Brand with Controversy

By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have our opinions on it. Now that the dust has settled, those that burned their Nike trainers are left with a rage-hangover and the realization that they now need to go out and fork out a hundred […]

The post Tapping into the Ever-Evolving Human Brand with Controversy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy

Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, […]

The post Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Aimclear’s Best Integrated Agency Award Three-Peat Pubcon Party #Grateful

Back in our Minnesota offices, Aimclear is humming. The dust has barely settled on our fantabulous 2018 Pubcon experience. Brett, Jeff, Joe, Melissa and the whole Vegas crew outdid themselves, again.  2018 was my eleventh speaking at Pubcon Vegas. This year’s Masters session with colleague and social ecom-wiz Susan Wenograd was a blast and was […]

Continue Reading

Michael Brenner’s 5 Skills You Need to Become the Next CMO

The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take […]

The post Michael Brenner’s 5 Skills You Need to Become the Next CMO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The 4 Most Important Aspects of WordPress Hosting

With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but […]

The post The 4 Most Important Aspects of WordPress Hosting appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

What Are the Characteristics of High ROI Marketing Teams?

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they […]

The post What Are the Characteristics of High ROI Marketing Teams? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Ways to Build a ‘Riches in Niches’ Agency Business Model

Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be […]

The post 3 Ways to Build a ‘Riches in Niches’ Agency Business Model appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Is Attribution the Key to Professional Success?

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter […]

The post Is Attribution the Key to Professional Success? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

About Face: Why You Should Stop Showing Faces in Your Ads

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital […]

The post About Face: Why You Should Stop Showing Faces in Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The Art of Persuasion: How to Make Effective Creative

Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Some marketers might lean on a flashy web page to reel in consumers’ interest. However, standing out only scratches the surface—what you do next with […]

The post The Art of Persuasion: How to Make Effective Creative appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Graphic Design in the Modern World: What Marketers Need to Know

Graphic design is one of the oldest forms of communication for design and marketing. It is described as an art form and is the practice and planning of sharing ideas and stories through visual and text format. Graphic design was initially a print practice but is mainly digitized now, with images, words, and graphics all […]

The post Graphic Design in the Modern World: What Marketers Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Ways to Stay in Your Customers Hearts & Minds Using Social Science

Maybe it’s because my drink of choice is a rum and diet. Maybe it’s because I was in Sydney to keynote a conference on marketing. But as the train pulled into the station in Australia’s Blue Mountains region, I immediately noticed an ad for Coca-Cola Zero. The headline read “Tastes a lot like Coke. No […]

The post 5 Ways to Stay in Your Customers Hearts & Minds Using Social Science appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Build a Business Around Your Website: How to Set Your Project & Team Up for Success

The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In […]

The post Build a Business Around Your Website: How to Set Your Project & Team Up for Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Facebook Targeting High Wire Balancing Act! Discrimination vs Tight Targeting

A high profile – and potentially high stakes – lawsuit put a spotlight on potential discrimination challenges confronting social media marketers. The ACLU launched a formal complaint this week with the Equal Employment Opportunity Commission (EEOC), claiming Facebook allows bias against women and other groups in relation to marketing for jobs. This lawsuit may likely have […]

Continue Reading

3 Productivity Killers and How to Squash Them

Chances are you’re probably not getting as much done at work as you’d like to. Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be […]

The post 3 Productivity Killers and How to Squash Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Driving SEO Results Through Content Marketing: Results From Over 6000 Articles

Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long […]

The post Driving SEO Results Through Content Marketing: Results From Over 6000 Articles appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Use Analytics for Social Media

Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse […]

The post How to Use Analytics for Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities, and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers, but not all seemingly loyal customers actually are. You might have longtime customers who leave you the […]

The post Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’ appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Strategies for Creating an Integrated Video Campaign

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This […]

The post 3 Strategies for Creating an Integrated Video Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

4 Habits to Follow to Become a Successful Leader

Have you ever wondered how CEOs became the leaders they are today? People don’t just become successful due to their education, interviewing skills, or work experience. Along the way, these leaders have learned new habits and developed personal traits that will advance their careers. These four tips are worth adding to your repertoire no matter […]

The post 4 Habits to Follow to Become a Successful Leader appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. You can’t employ growth hacking techniques if you don’t know how they’ll work in the long run. The entire point is to increase a measurable growth target—not to grow as much as possible […]

The post Growth Hacking Promotes Rapid Development—But Can You Sustain It? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Use Link Retargeting to Leverage Other People’s Content

We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time […]

The post How to Use Link Retargeting to Leverage Other People’s Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading