Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Behavioral lead scoring, specifically with social intent data, is critical for your business in order to fully understand your lead’s quality & readiness.

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5 Common Mistakes that Destroy a Drip Campaign

Learn what a drip campaign is and how to get started. Then, as you get ready to launch, make sure you’re not making any of these common drip campaign mistakes:

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5 Marketing Trends and How Technology is Helping Marketers Address Them

Here are 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release.

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Customer Communities: The Engagement Economy’s Best Kept Secret

A customer community is an incredibly powerful tool at your fingertips with which to engage customers, specifically listen, learn and engage with them.

The post Customer Communities: The Engagement Economy’s Best Kept Secret appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Beyoncé —Game Changer, Brand Builder, Innovative Marketer

Let's look at how Beyoncé carefully curated both a household name and a powerhouse brand with a clear vision and purpose articulated across channels.

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The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

We want to help you make the strongest impact with every piece of content you create, so we're diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience.

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Top Tips For Successful Community Building on Twitter

You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.

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Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will […]

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5 Lessons Sales Can Learn from Dating

In this blog, I will share with you a few lessons sales people can learn from dating, and how those lessons will improve your selling success.

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4 Ways to Look Like a Writer When You’re Really Not

Whether you need to craft an email to a client, write a blog post, or simply atone for those past sins, here are four tips to refresh your writing skills.

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The Eagle Has Landed. Global Marketing Perspective from Marty Weintraub

From Sydney to Adelaide, Amsterdam, London, Paris, San Francisco and Portland, leading marketers convene at top digital/SEM/SEO conferences over the year. Among the world’s innovative marketers, Aimclear founder Marty Weintraub regularly shares important truths with savvy audiences through his intense keynotes on mission-critical digital marketing topics.   Of course, such a tour includes great food, […]

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Agency Shopping? 6 Questions To Ask Before Making A Commitment

kissy-face-man-creeps-out-womanVetting an agency is a lot like beginning any new relationship. You wouldn’t set out on the first date with a special person without preparing. In fact, you’d be wise to seek guidance and input from trusted friends or family members. The same holds true for a business engagement. Successful interactions take preparation, empathy, research […]

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How to Tap into the Power of Influencers

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should […]

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App Store Optimization: Why Creatives Lead to Successful Search Ads

With Search Ads, app developers also have the option to bid on keywords so their app will appear more frequently in user searches, here's are some tips to get started:

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How to Increase Conversions: 10 Tips to See Positive Results

Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion:

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Engage to Win, a Blueprint for Success in the Engagement Economy

In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed […]

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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

In this blog I'll share three growth-hacking lessons and use cases that you can use to help generate ideas on how to use growth hacking for your organization and improve your results:

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Videos for Lead Nurturing? They Can Do a Lot More Than You Think

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, but how do you do that? Opportunistic Video There are countless ways to put a brand in front of buyers, of course. But for B2B products and services, […]

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Why Buying Stages Are Really Investment Stages

What types of content resonate with what types of leads? In other words, does the early stage content you have work for early stage leads? Or would it work better for late stage leads? Or does the content even work at all?

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How Technology is Creating More Opportunities for the Modern Marketer

To better understand the impact and opportunities of this marketing evolution, let's explore two key developments that I think will impact marketing's future.

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The Paid Marketing Metrics You Must Measure

In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel in a different way and tells a much different story than the next. I’ll then wrap up with some actionable techniques you can use to optimize your results.

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Marketing: 4 Things You Should Do for Sales Development that Aren’t MQLs

So with a lot of guidance from strong sales leaders along the way, here are 4 specific things I’ve learned marketing can do to contribute to a learning culture in your SDR/BDR organization.

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Double Duty: Why Hybrid Events Hook Millennials

Hybrid events cater to Millennial's needs by offering both on-site and virtual components for attendees and participants. By identifying and understanding key Millennial characteristics, we can see how hybrid events satisfy their sweet tooth for content consumption and social involvement.

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7 Ways to Increase Sales with Marketing Automation

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals.

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Invest in Yourself and Boost Your Career

To achieve career growth and recognition, you need to keep learning and growing. This type of self-investment can take a number of forms—from a light, daily investment to more intensive programs that last years. Here are four ways that you can continue to learn throughout your career:

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How to Assess the Relevancy of 3rd Party Intent Data

In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. By the end of the post, I hope that you’ll have a clear idea on how to evaluate intent data providers to pick the one that can help you achieve your desired objectives.

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3 Things You Can Learn About Marketing from Man’s Best Friend

You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend:

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B2C Marketing: What No One is Talking About 

Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. For the businesses that do, it’s a game changer. B2B marketers have the art of […]

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3 Reasons Why Marketers Need Project Management Tools

Wouldn’t it be so much easier if project management tools did all that busy work for us? It would. And they can, especially when they are integrated with your marketing automation solution. Here are three reasons you should consider integrating your marketing tools with project management software.

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Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

Is your business losing potential lifelong customers like me? If so, how do you keep them to make sure you’re not missing out on long-term revenue? Read on for 4 ways to better your bottom line.

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