Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


HTML or Text Emails: Which is Better?

In this blog, we’ll explore whether HTML or Text emails are more effective.

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5 Things New Marketers Can Learn from Broadway’s Hamilton

Hamilton’s success is no secret. But what can new marketers learn from this smashing sensation? Here are 5 tips from Hamilton that marketers just getting started can use to move their career forward

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Content and the Knowledge Economy

With the huge surge in content and data available to us, knowledge has become more valuable than ever. Leading to the question: How can you harness this (information and data) for your business and use it to achieve your growth goals?

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How to Manage an Account-Based Sales Team

To make the process easier for you, I've put together a breakdown of how being 'account-based' works specifically for sales, and then five tips on how to manage your account-based sales (ABS) team.

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Healthcare Marketers: It’s Time to Transform

Healthcare marketing needs to transform. It’s that simple. And successful transformation begins by making an accurate, dispassionate diagnosis—here's how:

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Getting Started with a Video Strategy

So before you press record, or put together another video script, let’s talk about why having a video strategy is so important—and how easy it is to put one together! I’ll focus on creating your first video as a starting point.

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Jay Acunzo on How to be an Exceptional Marketer

Jay Acunzo shares, in an interview, what marketers can do to break away from banality and be exceptional in a way that really matters to themselves and their customers.

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50 Stats to Help You Choose The Right Social Networks for Your Brand

One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, […]

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4 Ways Other Guest Bloggers Fail (So You Don’t Have To)

Susan Guillory explains four common mistakes that guest bloggers make and solutions on how to succeed.

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PR & Fake News Era: Creating CREDibility In Chaotic Info Climate

Fake News & PRWe all know that friend, colleague or spouse who never grasped the concept of The Onion. They’d post a Facebook diatribe, lamenting some injustice or perceived stupidity they just read about in “the news.” However, the joke was on them because they fell for a parody — a harmless, funny story on a famed humor […]

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SEO Success: Aimclear CTO Joe Warner on SERPs, Algorithms, Backlinks and Staying One Step Ahead

Aimclear SOThe line between success and utter confusion over Search can seem nearly invisible today. Marketers battle constant algorithm changes by the big engines. Companies duke it out in a daily street fight for SERP success. Meanwhile, back in the humble marketing department, a company’s own paid and organic strategies can work against each other. Challenging? […]

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Behavioral lead scoring, specifically with social intent data, is critical for your business in order to fully understand your lead’s quality & readiness.

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5 Common Mistakes that Destroy a Drip Campaign

Learn what a drip campaign is and how to get started. Then, as you get ready to launch, make sure you’re not making any of these common drip campaign mistakes:

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5 Marketing Trends and How Technology is Helping Marketers Address Them

Here are 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release.

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Customer Communities: The Engagement Economy’s Best Kept Secret

A customer community is an incredibly powerful tool at your fingertips with which to engage customers, specifically listen, learn and engage with them.

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Beyoncé —Game Changer, Brand Builder, Innovative Marketer

Let's look at how Beyoncé carefully curated both a household name and a powerhouse brand with a clear vision and purpose articulated across channels.

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The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

We want to help you make the strongest impact with every piece of content you create, so we're diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience.

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Top Tips For Successful Community Building on Twitter

You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.

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Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will […]

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5 Lessons Sales Can Learn from Dating

In this blog, I will share with you a few lessons sales people can learn from dating, and how those lessons will improve your selling success.

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4 Ways to Look Like a Writer When You’re Really Not

Whether you need to craft an email to a client, write a blog post, or simply atone for those past sins, here are four tips to refresh your writing skills.

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The Eagle Has Landed. Global Marketing Perspective from Marty Weintraub

From Sydney to Adelaide, Amsterdam, London, Paris, San Francisco and Portland, leading marketers convene at top digital/SEM/SEO conferences over the year. Among the world’s innovative marketers, Aimclear founder Marty Weintraub regularly shares important truths with savvy audiences through his intense keynotes on mission-critical digital marketing topics.   Of course, such a tour includes great food, […]

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Agency Shopping? 6 Questions To Ask Before Making A Commitment

kissy-face-man-creeps-out-womanVetting an agency is a lot like beginning any new relationship. You wouldn’t set out on the first date with a special person without preparing. In fact, you’d be wise to seek guidance and input from trusted friends or family members. The same holds true for a business engagement. Successful interactions take preparation, empathy, research […]

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How to Tap into the Power of Influencers

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should […]

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App Store Optimization: Why Creatives Lead to Successful Search Ads

With Search Ads, app developers also have the option to bid on keywords so their app will appear more frequently in user searches, here's are some tips to get started:

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How to Increase Conversions: 10 Tips to See Positive Results

Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion:

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Engage to Win, a Blueprint for Success in the Engagement Economy

In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed […]

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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

In this blog I'll share three growth-hacking lessons and use cases that you can use to help generate ideas on how to use growth hacking for your organization and improve your results:

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Videos for Lead Nurturing? They Can Do a Lot More Than You Think

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, but how do you do that? Opportunistic Video There are countless ways to put a brand in front of buyers, of course. But for B2B products and services, […]

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