Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


Double Duty: Why Hybrid Events Hook Millennials

Hybrid events cater to Millennial's needs by offering both on-site and virtual components for attendees and participants. By identifying and understanding key Millennial characteristics, we can see how hybrid events satisfy their sweet tooth for content consumption and social involvement.

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7 Ways to Increase Sales with Marketing Automation

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals.

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Invest in Yourself and Boost Your Career

To achieve career growth and recognition, you need to keep learning and growing. This type of self-investment can take a number of forms—from a light, daily investment to more intensive programs that last years. Here are four ways that you can continue to learn throughout your career:

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How to Assess the Relevancy of 3rd Party Intent Data

In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. By the end of the post, I hope that you’ll have a clear idea on how to evaluate intent data providers to pick the one that can help you achieve your desired objectives.

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3 Things You Can Learn About Marketing from Man’s Best Friend

You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend:

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B2C Marketing: What No One is Talking About 

Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. For the businesses that do, it’s a game changer. B2B marketers have the art of […]

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3 Reasons Why Marketers Need Project Management Tools

Wouldn’t it be so much easier if project management tools did all that busy work for us? It would. And they can, especially when they are integrated with your marketing automation solution. Here are three reasons you should consider integrating your marketing tools with project management software.

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Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

Is your business losing potential lifelong customers like me? If so, how do you keep them to make sure you’re not missing out on long-term revenue? Read on for 4 ways to better your bottom line.

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CMO Update: SEO Updates and Insights for the Rest of 2017

If you haven’t had time to keep up with the endless cycle of SEO news and Google changes, there’s no need to worry. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond.

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How to Convince Your Leaders to Invest in 10X Content (and Why You Should)

The point of this article is to talk about how investing in 10X content is helping us achieve multiple goals. And how it made dots on a GA chart fly upwards, like a herd of startled mountain goats:

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UnGagged London Preview: Why CEO Greg Hayman Created a Secretive Event

london-eye-county-hall-by-nightUnfiltered truth and candid opinions are elusive beasts in the world of SEO and digital marketing. And while most professional conferences provide attendees solid tactics and the latest trends in the industry, presenters are very careful to stay within the lines. They hedge on sharing their deepest feelings and opinions for fear of offending or […]

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Effective Psychographic Audience Intake for the New World of Big Data

arrow-flying-towards-targetIf you’re like most marketers, it’s probably been a while since the audience intake questionnaire you use has been updated, and it likely hasn’t kept up with psychographic targeting changes. We as marketers have an insane amount of data at our fingertips that we dial in to calibrate channels and effectively deliver our message to […]

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White-Glove Hotel Marketing: Strategies to Perfect the Customer Journey & Maximize ROI

bellhop-with-bellThere’s no question the digital marketing landscape is on the verge of yet another technological paradigm shift, the implications of which will directly impact how marketers acquire and keep customers. Businesses that fail to adapt – especially in the hotel/hospitality sector — risk losing their competitive advantage, or worse, becoming obsolete. In this post, we’ll […]

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SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. They may also be considering additional purchases.

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1 Awesome Way To Create Great Content

Here's one incredibly productive content source that will not only help you provide value to your audience, and hit your objectives by publishing at the pace you need but will help shine a spotlight on content internally at your organization. That source? Your own employees.

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5 Ways To Make Your Social Media Shine at Your Next Event

Social media is invaluable when it comes to driving conversations and awareness around your event. It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. But creating an event experience is no easy feat. Here are five key takeaways and best practices I learned at our recent event.

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3 Steps to Building an Employee Advocacy Strategy

Employee advocacy empowers employees to share content across their personal profiles. Here are 3 ways to get started.

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7 Ways To Boost Your Organic Reach On Facebook

Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts:

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What Does Your Desk Say About Your Marketing Style?

Three workspace styles: what they say about you, and the kind of work they are most likely to inspire.

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The Hitchhiker’s Guide to Enterprise Ecosystems

Successfully navigate the galaxy of enterprise ecosystems & choose a partner ecosystem that will work for your business

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Psychographic Targeting for Realistic Revenue: Aimclear Brings Popular Workshop to MSP

st-paul-mn-skylineAh, Minnesota. Land of 10,000 brilliant marketers. OK, maybe not 10,000. But with the likes of 17 Fortune 500 companies and thousands of SMBs, that number’s gotta be sizeable. And it’s why we concluded, when planning the location of our psychographic targeting workshops, there’s no place like home. Minneapolis/St. Paul marketers, this one’s for you! […]

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7 SEO Metrics that Reflect Revenue Growth and Prove Value

There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Instead, choose specific metrics that illustrate how SEO is aiding department or organizational goals, and focus on how those metrics can lead to revenue-driving insights and growth.

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7 of the Best Email Marketing Campaigns of 2016

There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.

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A 3-Step Data-Oriented Approach to Effective Influencer Marketing

Any brand engaging in influencer marketing campaigns would be doing itself an injustice by overlooking (or *gulp*, ignoring) the elemental role that audience data has in the influencer selection process. By leveraging it wisely, audience data can be your secret weapon to discovering and activating the right influencer for your organization and campaigns.

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Four Things Smart Marketers Do With Press Coverage

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. You can (and should) take all that free publicity and make it work for you. Here’s how:

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Unique Selling Propositions for SaaS: Stand Out or Go Home

What if your SaaS company’s website doesn’t bring enough leads? Or maybe it brings you the wrong audience? There’s one thing that may help you solve these problems (apart from having a solid marketing plan). A Unique Selling Proposition (USP).

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How To Get Started With Quora Ads

The truth is that even though there are so many different ways to advertise nowadays, it’s getting harder and harder to cut through the noise, no matter which platform you choose. In this blog, I'll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising.

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