Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


How to Get a Handle on Rising Unsubscribe Rates

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your reputation as […]

The post How to Get a Handle on Rising Unsubscribe Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Tests That Can Save Personalization

Can ‘personalization’ as we know it survive 2018? The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy. Consider that some of 2016 and 2017’s most controversial tech stories involved varying degrees of personalization propaganda bots tricked social media algorithms to influence what users saw. Uber […]

The post 3 Tests That Can Save Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Strategies to Maximize the ROI of Your Next Event

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series User Group Meetings Executive Networking Dinners Roadshows or 1 Day Seminars Customer Advisory Boards Tradeshows User Conferences While events can be powerful for driving engagement […]

The post 3 Strategies to Maximize the ROI of Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Ways to Ensure You Get the Marketing Budget You Need in 2018

It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017. […]

The post 3 Ways to Ensure You Get the Marketing Budget You Need in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

6 Ways B2B Marketers Can Attract More Leads With Video

Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions […]

The post 6 Ways B2B Marketers Can Attract More Leads With Video appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The Personalization Challenge (and Why Tech Alone Can’t Solve It)

My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block. Why? Because it was worth the extra time to go to […]

The post The Personalization Challenge (and Why Tech Alone Can’t Solve It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Videos to Improve Your Marketing Skills in 2018

By now, your budget is mostly set, your planning has wrapped up, and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year. […]

The post 5 Videos to Improve Your Marketing Skills in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Tips to Achieve Stellar Sales Success in 2018

It’s the end of the year. It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just […]

The post 5 Tips to Achieve Stellar Sales Success in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Know It’s Time to Update Your Landing Page

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got […]

The post How to Know It’s Time to Update Your Landing Page appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Should You Be Gating Your Content Offers?

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t count.) If you spend a good amount of time on the internet, it’s likely you run into a dozen of […]

The post Should You Be Gating Your Content Offers? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Measure Digital Marketing Metrics and ROI

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used for engaging with the customer before and after purchase. If executed correctly, […]

The post How to Measure Digital Marketing Metrics and ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Factors to Consider When Segmenting Your Customers

Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an […]

The post 5 Factors to Consider When Segmenting Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Three Tips to Create Sales Personalization at Scale

As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have all experienced the unannounced sales call, interrupting our daily routing to sell us products we neither want nor need, thus […]

The post Three Tips to Create Sales Personalization at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Show Off Your USP (Unique Selling Point) and Gain Conversions

A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape […]

The post How to Show Off Your USP (Unique Selling Point) and Gain Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO, are enduring no-brainers that will continue to allow you to thrive in 2018. Others are pushing their way […]

The post B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. Now, the second […]

The post How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Agile Marketing Buzzword Bullhank: Is YOUR Agency Agile or Anxious?

“Agile” marketing is all the rage, with most marketers somehow jumping on the agility-buzzword bullhank bandwagon. So how do we separate posers and pontiffs? The answer lies in this question: Has YOUR marketing partner actualized functionally agile products and services? Or are they scurrying about like rats chasing cheese long gone, riding the 2014 wave another […]

Continue Reading

2018 Marketing Predictions [Slide Deck]

I cannot tell you where 2017 went. I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. (Note to self: add “clean fridge” to my to-do list.) As we marketers wrap […]

The post 2018 Marketing Predictions [Slide Deck] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How to Prep Your Sales Teams with Competitive Intelligence

Competitive intelligence is a critical piece of most sales cycles and often a top concern for sales teams. Sales teams that do not have the right intelligence (intel) face the potential to feel discredited, or ill-prepared in front of prospects during the sales cycle. As a marketer with a deep partnership with our sales teams, […]

The post How to Prep Your Sales Teams with Competitive Intelligence appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Customer Engagement: How Well Do You Know Your Audience?

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience. What that says is that our customers want to be engaged by brands in meaningful […]

The post Customer Engagement: How Well Do You Know Your Audience? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

7 Tips for Making Your Website Content Interactive

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the […]

The post 7 Tips for Making Your Website Content Interactive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

5 Ways Marketing Automation Makes Engagement Easy

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging, […]

The post 5 Ways Marketing Automation Makes Engagement Easy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands. Regulatory uncertainties make it hard to strategize and execute on long-term growth. New entrants from retail and technology are shaking up the traditional ecosystem. Increasing […]

The post 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The 1 Secret to Effective Customer Engagement at Any Scale

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails, and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy. Customer engagement […]

The post The 1 Secret to Effective Customer Engagement at Any Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

How Facebook Local Will Affect Local SEO

If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local businesses. With the introduction of Facebook Local, that number’s about to go way up. Launched in early November in North […]

The post How Facebook Local Will Affect Local SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking […]

The post 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

3 Ways Automation Can Accelerate Event Growth

Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of […]

The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Why Marketers on Facebook Messenger Will Rule the Engagement Economy

The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy, marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone. They’re […]

The post Why Marketers on Facebook Messenger Will Rule the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

SEO Cheat Sheet: Best Practices for On-Page Optimization

Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan […]

The post SEO Cheat Sheet: Best Practices for On-Page Optimization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading