Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


What Email Subject Line Length Works Best?

Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few […]

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Why You Should Treat Partner and Customer Acquisition the Same Way

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity. Affiliate marketing […]

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Seeking Influencers: 3 Questions to Ask Before You Choose

Social media has created many exciting phenomena. One of the most interesting is that of the influencer. Often these are ordinary people, made famous by their catchy or creative posts. Other times they are more traditionally famous people. Either way, these influencers can make a pretty good living by promoting brands or products to their […]

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Why Digital Marketing is Crucial—No Matter the Size of Your Business

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement […]

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5 Things Marketers Need to Know When Working With Their Legal Team

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment? As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. In this […]

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Facebook vs. YouTube: Which is Better for Live Video?

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Second, live video […]

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How to Implement a Social Selling Strategy

Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media. However, many organizations are finding the process of actually implementing a social selling methodology into […]

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4 Key Marketing Metrics for Social Media That Will Prove ROI

Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by marketing and social […]

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Digital Marketing Demystified: Don’t Miss #Zenith2018

Help is on the way, upper Midwest marketers! #Zenith2018 is coming fast. Don’t miss this year’s exceptional lineup of brilliant marketers and practitioners who can help bring your digital marketing prowess to the next level. #Zenith2018 is set for Thursday, April 26 at Duluth’s Greysolon Ballroom and Zeitgeist Teatro Theater. Hundreds of marketers from around […]

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What Key Marketing Metrics Matter for Your Website?

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, […]

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5 Ways to Increase Event Engagement

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […]

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How to Fix Social Media Mistakes That Can Harm Your Startup

In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to […]

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Facebook’s Relevancy Score: What You Need to Know

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, […]

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3 Ways SEO and Rankings are Changing in 2018

75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate And But you probably already know all of that. You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate […]

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6 Reasons to NOT Ignore Amazon as a Content Platform

Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must be thoughtfully designed. Copy needs to mean something. But what you might not be considering is that your search engine strategy and Amazon search […]

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4 Reasons Chatbots Will Improve UX in 2018 & Beyond

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. Here are a few stats to […]

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Integrating Your Web CMS With Your Marketing Automation Platform

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a […]

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5 Simple Marketing Tips for New Business Growth

Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking […]

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How to Scale Creativity for Exceptional Marketing With Jay Acunzo

As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. We’re […]

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5 Proven Conversion Strategies for Ecommerce

Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. Small tweaks and changes could very well make the difference between a customer […]

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5 Video Metrics to Measure Success

You’ve just shared your video with the world. The view count is coming in and looking at the numbers, you feel the investment was worth it. Should you be excited? Well, not just yet. To be honest, the view count is the least important metric because it doesn’t really come close to the only metric […]

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Facebook Killed Free Traffic for Brands & Publishers: How to Fix It

If you just want the tips, skip to the bullet points below. For a bit of background, read on. Recently Facebook re-boosted friend-2-friend visibility in feeds, nearly eliminating free feed distribution for company pages. Barely a boo-hoo from the Facebook community. Sure, the traffic and engagement were nice and added up for big social players. […]

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Credibility FLOPS: 5 Ways to Screw Your Personal Brand, 3 Steps To Boost It

Every day, we engage in critical conversations online, in person, by phone, during meetings or presentations and countless other ways. Trouble is, many smart professionals unwittingly fall victim to insipid words or phrases that undermine professional credibility and hack reputations. Words that zap occupational credibility can be found in all forms of communication, but may […]

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Paper or Plastic? What Marketers Can Learn From a 12 Year Old Grocery Bagger

“Paper or plastic sir?,” a pleasant, gently assertive female voice chimed from my right side peripheral vision.  I’ve heard this phrase many times at the grocery store, completely familiar, baseline-communication, the fundamentals. “Paper or plastic” is a pure business expression. Let’s look at sheer functionality of the phrase, “Paper or plastic sir?:”  Safe introductory greeting, completely […]

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6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged. And potential customers look for them on […]

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What Marketers Can Learn From Their Sales Team

Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational […]

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How to Generate Leads with Webinars

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is […]

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5 Time Management Tips From an Expert*

*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think). Even now, believe it or not, we have a team […]

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Ingenuity Rising: How to Boost UX and Sales Simultaneously

Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously. A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. Alternatively, customers also might start […]

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3 Technologies to Watch (and Use) Today

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions, and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. More than ever before, to evolve as marketers, we must embrace the technology innovations […]

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