Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


6 Common Content Curation Mistakes (and How to Correct Them)

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. […]

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When Lead Management and Dating Align: Get Your Prospects to Swipe Right

Alright, alright, alright. It’s 2017 and the dating scene is now digital. With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from the online dating handbook. Think about how your marketing and sales teams are engaging digitally with prospects. Would you “swipe […]

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Crafting Cart Abandonment Emails that Work

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. […]

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Three Steps to Identify Trending Content

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our […]

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3 Steps to Applying Your Personas to Segmentation

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find […]

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3 Key Challenges Marketers Face & How to Overcome Them

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, […]

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How Mobile Marketing + Email Pack a Punch for Marketers

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll […]

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Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new […]

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Inc. Conference 2017 | California, Let’s Speed Market!

Inc. 5000 Conference attendees: Have digital marketing inquiries? Our marketers have answers! Stop by Aimclear booth (#15) to schedule a 20-minute speed-marketing session, sans sales attempt (for real). This week, Aimclear is off to California for the Inc. 5000 Conference, an annual gathering of entrepreneurs from America’s fastest-growing companies. Gathering together with companies from different […]

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Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be […]

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How to Use Drip Campaigns to Nurture Existing Customers

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell […]

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Influencer Marketing: Expand Your Flock With Social Media Targeting & Tactics

Influencer marketing is all the rage, yet it’s definitely not a new concept. Even so, plenty of digital marketers are missing out on key social media methods to get in front of the influencers they’re after. Case in point: Google trends shows hyper growth in influencer marketing over the last 18 months. When you overlay […]

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Raider of the Lost Art: Aimclear’s Merry Morud Revives Great Creative

Great marketing should appear effortless when it’s done right. Marketers today manage more channels than ever and compete with an insane barrage of information, images, messages and sales pitches. The frenetic pace keeps accelerating while audience attention spans evaporate. Great creative is a marketer’s lifeline to success. Madison Ave. madmen years ago authored the notion […]

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11 Automated Emails You Should Be Sending with Your Engagement Platform

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain […]

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Enhance Your Customer Journey in 4 Steps

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout […]

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Why Social Customer Service Matters, and How to Do It Right

Have you ever posted a complaint about a brand on a social media channel? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand.  With social quickly becoming the most preferred channel for customer service, we asked […]

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5 Best Practices for Deploying a Sales Engagement Solution

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or don’t […]

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Why Not To Be a Data-Driven Marketer

Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most […]

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Facebook’s Algorithm: 3 Must-Know Changes

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is […]

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ABM Success: Plan, Execute, Evaluate, Breathe, Repeat

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the […]

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3 Ways to Turn Your Brand’s Supporters Into Fans

As a child, I was a huge fan of Australian Rugby League, and my favorite team has always been the Cronulla Sharks. I feel like the luckiest person in the world to have turned my passion for my childhood sporting team into my job, as I now work on marketing and digital strategies to increase […]

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Contrary to Reports: What Facebook REALLY Did About ‘Jew Hater’ Targeting

Facebook removed important B2B psychographic targeting following ProPublica’s bombshell assertion that they were able to target self-proclaimed “Jew Haters” (and more), but here’s why Facebook advertisers keen on psychographic targeting like job titles, employers, and education should rest easy. Read on. Bloomberg and many other outlets have reported Facebook’s corrective measure was to remove education and employer targeting […]

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5 Tips to Prevent a Social Media Nightmare

There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is equally important to prevent one from happening. The best way to do this is […]

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The Importance of Storytelling in the Engagement Economy

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]

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$TWTR Ad Revenue Slumps: 10 Features That Could Reverse The Trend

Despite its well-documented challenges, Twitter won’t disappear from the digital landscape any time soon. Heavy use from politicians and newsmakers keeps it relevant and maintains its place as the go-to channel for real-time conversation. There’s not a sporting event, television craze or cultural phenomenon that goes by without a Twitter-driven narrative. All that activity is […]

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Tips for Email Success in the Engagement Economy

There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channel in industry surveys. But when it comes to the Engagement Economy, the B2B email playbook is woefully behind. Email is primarily a 1-way channel for outbound marketing, rather than a 2-way channel for engagement marketing. Most companies don’t […]

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3 Insights on the Impact and Future of Business, Marketing, and Sales Operations

Operations that you may never be aware of are occurring constantly across your organization through various processes and details. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations and […]

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30 Books to Help Make You a Better Marketer

In this blog, you’ll find 30 books from marketing influencers and experts that you can use to jump start your marketing learning and career growth this Fall

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The Real World: Marketing & Sales Alignment

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment   As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in […]

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5 Important LinkedIn Updates for Marketing Professionals

LinkedIn, as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were […]

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