Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
You can produce all the content you want, but if you're not gathering intelligence about that content--such as who is consuming it, when and how it's being consumed, and whether it's making an impact--then what's the point? Here are tips and tools to help you unlock the power of content... Read the full article at MarketingProfs
Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too--including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms. Read the full article at MarketingProfs
There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. What can you do today that will boost your productivity throughout the year ahead? These 28 proven productivity hacks can help you boost your work efficiency and productivity tremendously. Read the full article at MarketingProfs
A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright--as long as we take advantage of important trends and apply best-practices. Read the full article at MarketingProfs
What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with? Read the full article at MarketingProfs