Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
Is your workplace affecting your health? The right chair, lighting, and monitor positioning can make a big difference in how you feel. Check out the infographic for tips on making your office, desk, and work habits healthier. Read the full article at MarketingProfs
Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users. Read the full article at MarketingProfs
Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems. Read the full article at MarketingProfs
From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing. Read the full article at MarketingProfs