Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories... Read the full article at MarketingProfs
Are you familiar with "progressive Web apps"? Today's infographic gives the lowdown on what this relatively new type of mobile experience is and shares how brands have used it to see big results. Read the full article at MarketingProfs
Consumers in the United States feel the most loyalty toward--among major brands--Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys. Read the full article at MarketingProfs
Livestreaming brings a new dimension to video: It can create a connection with the viewer in real-time. That's one reason brands are getting on board with this content trend. Check out how brands are using and monetizing livestreaming. Read the full article at MarketingProfs