Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in. Read the full article at MarketingProfs
Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help. Read the full article at MarketingProfs
The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case? Read the full article at MarketingProfs