Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
Get those goggles ready, because virtual reality is transcending gaming and reaching into the marketing world. Check out this animated infographic to see how brands are using it--and how your company could, too. Read the full article at MarketingProfs
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization. Read the full article at MarketingProfs
As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts will help you avoid pitfalls and guide you on the path to good SMS marketing. Read the full article at MarketingProfs
Robots haven't taken over yet, but the use of artificial intelligence apps and machine learning is growing. Check out this infographic to see which tasks are good candidates for AI implementation and how you might use AI in your organization. Read the full article at MarketingProfs