Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping […]
The post 5 Strategies to Combat Cart Abandonment Using Push Notifications appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?” The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right? Well, demand generation is actually far more than […]
The post Demand Generation Marketing: A Five-Minute Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You know that pleasant feeling when you walk into your local cafe and the waiter greets you as if he’d just seen a dear friend, leads you to your favorite table, and asks you if you’d like “the usual”? Personalization is not a new concept, though only recently has it become the standard customers expect […]
The post How to Use Surveys at Every Stage of the Funnel to Drive a Better Customer Experience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in […]
The post 7 Social Media Activities You Can Do in Under 15 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your […]
The post How to Segment Your Audience for Demand Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must […]
The post The Role of Email Marketing in an Omnichannel Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
As nice as new leads are, customers are the most important resource your brand has. Customer loyalty is one of the best goals a company can aim for since it not only shows you’re doing your job well but is also a big driver of profits. 61% of customers go out of their way to […]
The post 3 Strategies to Create Customer Intimacy at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Most marketers know the fundamentals of […]
The post 5 Quick Ways to Get More Conversions from Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It’s no secret that working together in a team to achieve one common goal leads to a smoother and faster process. After all, two minds are always better than one, wouldn’t you agree? Just as it sounds, collaboration is a practice that brings together the whole team to achieve a specific goal. Working in a […]
The post Why Collaboration Is the Key to Building Better Products appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Though agencies loudly tout the importance of transparency, ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The ongoing industry conversation about media transparency was shocked into life by the Association of National Advertisers‘ 58-page anonymously sourced 2016 report, detailing agencies’ widespread use of opaque business practices such as kickbacks. The report sent shockwaves through the advertising […]
The post When Clients Win, You Win: The Value in Building Relationships Over Client Lists appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The asset management industry isn’t what it used to be. In the face of continued growth, the market has become increasingly crowded and fiercely competitive. But while competition has increased, differentiation among investment offerings has diminished. What’s more, there’s been a fundamental shift in the relationship between clients and brands. In today’s customer-centric business climate, […]
The post 5 Strategies to Address New Challenges in Asset Management Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
New opportunities to grow your business beyond your current market come up every day. How can both small- and medium-sized companies seize these opportunities to learn, grow, increase their sales, and retain customers? How can your business offer excellent service to customers across the world? Opening an office in your preferred location is one method […]
The post How to Grow Your Business Beyond Your Borders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process […]
The post Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?” For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Communicating their wants, needs, and visions can lead marketers […]
The post 3 Ways Marketers Can Avoid a Communication Breakdown With Designers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The Power of Relationships Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions. So how do you compete in saturated markets with the competition nipping at your heels? It’s all […]
The post Your Guide to Relationship Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone […]
The post The 3 Essentials of a Successful Qualified Leads Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangers—and significance—of combining human interaction with artificial intelligence, we could head down the wrong path. Personally, a substantial […]
The post How to Strike a Balance Between Relying on AI and Emphasizing a Human Touch appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s […]
The post Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing […]
The post How SEO Can Drive Your Marketing Initiatives appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can depend on it. Even with the emergence of more exciting engagement tactics, email marketing has remained a […]
The post Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers […]
The post Treat Customer Data Like You’d Want Yours to Be Treated appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast. Fortunately, it’s one you can easily tame with a […]
The post How the Whole Business Wins with Successful Marketing Attribution [Part 2] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. That was the main takeaway of this morning’s keynote session at Adobe Summit—The Digital Experience Conference. “Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen […]
The post 5 Brands that Centered Digital Transformation Around Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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