The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How Millennials Killed Mayonnaise” and “Blame Millenials for the Vanishing Bar of Soap” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven […]
The post Your Customer Wants to Be the Hero appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of […]
The post Why Marketing ROI Is So Important, and How You Can Measure It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Great careers don’t happen by accident. A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. This is why […]
The post Announcing 50 Rockstar Marketers that Made It to the Fearless 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, […]
The post Successful Rebrand: What to Watch Out for and How to Make It Rewarding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do one thing right above all else – they create an experience that can […]
The post How Data Analysis Can Refine the Customer Experience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization? The reality is that personalization is far more […]
The post 4 Types of Website Personalization Your University Should Be Using appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Exploring how you can you can unleash your marketing potential is the difference between being a good marketer or a great marketer. Learning is fundamental to your own improvement, but the advice you receive can sometimes be biased or hard to apply. Because of that, we’ve created an objective, practical list that can help you […]
The post 7 Lessons to Unleash Your Marketing Potential at Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together […]
The post How to Determine the ROI of Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great […]
The post How Sales-Marketing Alignment Results in Better Lead Nurturing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding […]
The post How to Bring Your B2B Content Marketing Back from the Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional […]
The post Do You Speak B2B Marketing? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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