What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great […]
The post How Sales-Marketing Alignment Results in Better Lead Nurturing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding […]
The post How to Bring Your B2B Content Marketing Back from the Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional […]
The post Do You Speak B2B Marketing? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with […]
The post How To Measure Account-Based Marketing Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Account-based marketing (ABM) is a big undertaking—as many marketers who have kicked off pilot programs will tell you. Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority. But to ensure your ABM strategy is successful, there’s one thing you need […]
The post Meet The Revenue Team: The Key To Successful Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams […]
The post Marketing And Sales Need to Rally Around A Single Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Sich gezielt auf das Kundenerlebnis zu fokussieren hilft den Unternehmen dabei, im Wettbewerb mitzuhalten und in der heutigen, hochgradig kompetitiven Geschäftswelt zu gewinnen – das war das wichtigste Fazit der Keynote-Session, die am 23. März 2019 auf dem Adobe Summit – The Digital Experience Conference gehalten wurde. „Leistungsstarke Erfahrungen verändern die Art und Weise wie […]
The post 5 Marken, die Ihre digitale Transformation um ihre Kunden herum ausgerichtet haben appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “Creating Epic Customer […]
The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. 1. With two inspiring keynotes and 15 […]
The post 10 Reasons to Drop What You Are Doing and Register For Marketing Nation Live—Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their […]
The post How You Can Use Customer Data to Create Better Content for Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only […]
The post 5 Ways SaaS Providers Can Prevent Customer Churn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing […]
The post Email Isn’t Dead; You’re Just Doing It Wrong appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Offering high-quality products and services to your customers is table stakes for any company to survive. But it’s hardly the be-all and end-all of business success. In today’s digital era of transformation, the experiences your organization provides are equally important. As a reminder, people buy experiences, not just products. And to deliver remarkable customer experiences, […]
The post Contact Discovery: Using Paid Media for Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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