Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing […]
The post Email Isn’t Dead; You’re Just Doing It Wrong appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Offering high-quality products and services to your customers is table stakes for any company to survive. But it’s hardly the be-all and end-all of business success. In today’s digital era of transformation, the experiences your organization provides are equally important. As a reminder, people buy experiences, not just products. And to deliver remarkable customer experiences, […]
The post Contact Discovery: Using Paid Media for Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of […]
The post 8 Myths About Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’ […]
The post 4 Actionable Tips to Enhance Your Email Development Process appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy […]
The post How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed […]
The post The 5 Things Salespeople Need to Build Their Personal Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In soccer, each team chooses a formation and employs one goalkeeper and ten field players who fill various defensive, midfield, and attacking positions. At the beginning of the game, it is […]
The post What B2B and B2C Marketers Can Learn From the Women’s World Cup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. […]
The post 5 Ways to Create the Optimal Customer Experience on Your Website appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Companies that thrive amid constant change and innovation share a common trait: Their leaders encourage employees to think more like entrepreneurs than traditional workers. However, thinking like an entrepreneur does not require setting up a startup inside an organization. It means leaders are inspiring employees to think for themselves, creating a culture where people want […]
The post How Thinking Like an Entrepreneur Can Supercharge Your Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. That’s why forward-thinking marketers are prioritizing account-based marketing—determining together […]
The post Find Your Ideal Customer with Account Insights and Profiling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. To make your reps as productive as possible, you want them focused on building relationships […]
The post How to Pair AI with Inside Sales to Grow Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital […]
The post What CMOs Need to Know About Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In our previous posts about demand generation, we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably […]
The post Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, […]
The post Is Your Marketing Data Missing Your Most Powerful Data Set? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback. Meanwhile, experiential campaigns collect real-time feedback by observing audience reactions to design, content layout, flow, and other […]
The post How to Measure ROI and Understand Engagement in Your Experiential Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to […]
The post ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be. Last year in the United Kingdom, senior traffic managers enjoyed a 28% increase in their annual […]
The post A Traffic Manager Will Keep Your Agency Out of a Jam appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospects by identifying a point of contact or […]
The post How to Determine the ROI of Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there requires patience. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. And content is key to this shift. In fact, you could argue the whole reason demand generation […]
The post Demand Generation’s Secret Sauce? Strategic Content. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. While that’s certainly a priority, adding net-new logos isn’t the only way to generate revenue. And it’s far from the most lucrative option you have. According to […]
The post 3 Ways Customer Engagement Can Be a Boon to Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study, 84% of brands use events and experiences to promote their products and services to consumers. But simply following a […]
The post 4 Signs Your Experiential Marketing Lacks Purpose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful […]
The post Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Think site security and performance are mutually exclusive? Think again. Having proper protections behind your site not only keeps it secure but also improves its reliability. The more reliable your site, the more your visitors trust you can keep their information secure and the greater their trust in your brand—and your marketing. Organizations across industries […]
The post Marketing and Web Security: How Marketers Can Mitigate Risk appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your […]
The post How to Advertise on Social Media—A Marketer’s Quick-Start Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources […]
The post 5 Ways to Optimize Sales Activities with Dashboards appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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