When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size […]

The post Business Continuity | Reinvention & Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization and no leadership should be looking to make these changes and shift internal processes […]

The post Why Digital Transformation Is Crucial for Marketing and Sales Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? It didn’t take long before the […]

The post 3 Components of an Experience Maker | Why It Matters for Modern Businesses appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

The Experience Makers Live virtual conference held by Adobe this summer was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with […]

The post Why Content Is at the Center of Modern Customer Journeys appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size […]

The post Business Continuity | Reinvention & Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

One of the easiest ways to speed up your web site’s pages is via image optimization. Images – especially large, uncompressed or unoptimized images – are often the most load-intensive assets on a web page. Many a battle has been waged between designers – who want big, beautiful, hi-resolution images, and developers – who are […]

In the realm of B2B marketing, the cycle from interest to consideration to purchase can take a long time. While every brand will experience a different time to conversion, B2B sales cycles tend to take anywhere from 3 months to 18 months to convert into a customer. The longest sales cycles tend to be associated […]

Last month, experts on Aimclear’s Account Services team each pulled from their toolbox of tactics and shared deep knowledge on B2B marketing in a three-part blog series. Part 1 walked through the B2B marketing fundamentals – defining some core concepts and laying out the groundwork for how a business might approach B2B marketing programs, and […]

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size […]

The post Business Continuity | Reinvention & Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

“The times they are a-changin’.” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for […]

The post 3 Ways to Move Faster and Be More Strategic with Marketo Engage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Strong marketers are always in demand, especially in a tough economy. Superstar marketers, however, are truly essential to brands – in particular when rocky times hit.  Such is the case with Aimclear CMO Susan Wenograd, who has been a core part of our Aimclear team for the past couple of years. After helping to redefine […]

After a lot of ballyhoo the past year or so around the forthcoming California Consumer Protection Act (CCPA), it finally rolled out on July 2nd. Many media buyers came back from the July 4th holiday and promptly proceeded to tear their collective hair out, with Facebook Ad results that plummeted overnight in many accounts. While […]

This is the final in Aimclear’s 3-part series covering B2B Marketing. Check out Part 1 and Part 2  if you missed those. Stop trying to marry your customer before you’ve even gone on a date. As advertisers, if our objective is lead generation, we need to force ourselves to think beyond the obvious tactics. Turning on […]

We published our Web Accessibility and WCAG Best Practices a few months back, and the feedback we heard was that a how-to guide for testing your website for ADA compliance would be additionally helpful. Below, we’ll take you through our approach, what we’ve learned, and link you to helpful sites.  We’ve talked about why the […]

Marketers love formulas, and Copywriters are no different. Copywriters use formulas (and swipe files filled with snippets) for three main reasons: To kickstart the creative process To speed up the writing process And finally, because formulas are just cool 🙂 Perhaps the most powerful formula we’ve discovered and perfected over the years is a simple […]

We are excited to announce part 4 of our new video series, “Python in a Marketing World,” hosted by Data Operations Specialist Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. In case you missed the first three episodes, check out: Episode 1 “Reporting With The Google Analytics API”  was a […]

As some may have seen, I will be transitioning out of agency life, and moving to an in-house role. Most people didn’t really get to know me until I started working in agencies years ago, but I actually do have in-house marketing experience as well. Having traveled both paths, there are immense and diverse challenges […]

Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be […]

The post Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Do you know all of the potential consequences of deleting that page from your site?  Take your finger off that button! Don’t move your mouse! Let’s take a look. Deleting a page without reviewing the reporting and creating a plan could send your revenue, site visibility, CTR, and rankings rolling downhill like a massive boulder […]

Welcome to another week of the top stories we’re eyeballing here at Aimclear. This week, Facebook drives media buyers insane (we know, what else is new?), TikTok goes for it, and Instagram is testing features for a more zen-like feed. Facebook Creates Its Own Fireworks for the 4th In case you heard a collective wail […]

This is the second in Aimclear’s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be available for download. Be sure to join the Aimclear newsletter list so you can be alerted when it is available, and check out Part 1 […]

If there’s one thing for-sure happening during Covid-19, it’s companies taking a hard look at their marketing. Some of it was by necessity (“should we really feature photos of a crowded conference room?”) and some of it was because of unprecedented amounts of downtime. The day to day slowed, and suddenly brands were noticing what […]

Asset customization is essential and there are a variety of ways you can go about customizing your assets to improve performance. Customization ensures that your ad can run in as many places as possible. With Facebook continually changing their ad offerings, these customizations reign supreme as something that even a novice user can accomplish. The […]

Another week, another news cycle! Video continues to puff its chest mightily, Google explains the Discover experience, Make Responsive More Dynamic! (Is that the most ad-tech headline ever?) Google Ads is upping the features in the Responsive Search Ad offering. What used to be just a way to specify some headlines and body copy for […]

Whether you’ve worked in paid search marketing for 2 years or 10, you will have likely seen firsthand how dramatically search CPCs can inflate for keywords, year over year, or even quarter over quarter. Some of the inflation culprits include: Emergent, direct competitors to your product or service, hyper focused on your “core” keyword set. […]

Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. In fact, virtual […]

The post 10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. There’s an old […]

The post The New Reality | Suddenly, It Feels Like It’s 2025. And Things Look Good. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

In the entire ~14-year history of Aimclear, an instrumental tactic in building our own brand has been content marketing.  Sure, in our integrated marketing arsenal there are tons of complex and fascinating tactics. Still, content creation remains dramatically powerful.  We’ll wax nostalgic (slightly) about Aimclear’s early content marketing days in this post whilst getting to […]

Like many of us, Covid-19 has meant cleaning house and upgrading things. The platforms are no exception, with updates rolling out one after the other. Here’s the tea so far in June! Snapchat Is All Growed Up! The demo may still be young, but Snap is signaling they came to play with the roll out […]

Imagine this: you create a fun, kitschy product brand on Shopify. Your customers love you, your product names sing, and your packaging is awesome. And then you try to run Google Shopping. You can’t figure out why your impressions aren’t higher, or your clickthrough rate is “meh.” There’s something that doesn’t get talked about a […]