Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

12 August 2020

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


3 Ways to Move Faster and Be More Strategic with Marketo Engage

“The times they are a-changin’.” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for […]

The post 3 Ways to Move Faster and Be More Strategic with Marketo Engage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Agency to In-House: Susan Wenograd’s Next Professional Adventure

Susan CMOStrong marketers are always in demand, especially in a tough economy. Superstar marketers, however, are truly essential to brands – in particular when rocky times hit.  Such is the case with Aimclear CMO Susan Wenograd, who has been a core part of our Aimclear team for the past couple of years. After helping to redefine […]

Continue Reading

For Facebook advertisers, CCPA = WTF Right Now

California Consumer Protection Act (CCPA)After a lot of ballyhoo the past year or so around the forthcoming California Consumer Protection Act (CCPA), it finally rolled out on July 2nd. Many media buyers came back from the July 4th holiday and promptly proceeded to tear their collective hair out, with Facebook Ad results that plummeted overnight in many accounts. While […]

Continue Reading

Testing your Website for ADA Compliance

Testing your site for WCAG compliance.We published our Web Accessibility and WCAG Best Practices a few months back, and the feedback we heard was that a how-to guide for testing your website for ADA compliance would be additionally helpful. Below, we’ll take you through our approach, what we’ve learned, and link you to helpful sites.  We’ve talked about why the […]

Continue Reading

The Simple 4 Step Formula For Writing A High-Converting Pitch

Marketers love formulas, and Copywriters are no different. Copywriters use formulas (and swipe files filled with snippets) for three main reasons: To kickstart the creative process To speed up the writing process And finally, because formulas are just cool 🙂 Perhaps the most powerful formula we’ve discovered and perfected over the years is a simple […]

Continue Reading

Python in a Marketing World Episode 4: Creating a Weekly Executive Summary

Python in a Marketing World - Episode 4 - Create a Weekly Executive SummaryWe are excited to announce part 4 of our new video series, “Python in a Marketing World,” hosted by Data Operations Specialist Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. In case you missed the first three episodes, check out: Episode 1 “Reporting With The Google Analytics API”  was a […]

Continue Reading

Agency vs. In-House: The Two-Sided Coin of Marketing

As some may have seen, I will be transitioning out of agency life, and moving to an in-house role. Most people didn’t really get to know me until I started working in agencies years ago, but I actually do have in-house marketing experience as well. Having traveled both paths, there are immense and diverse challenges […]

Continue Reading

Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization

Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be […]

The post Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Stop! Consult your SEO before you delete web pages

Do you know all of the potential consequences of deleting that page from your site?  Take your finger off that button! Don’t move your mouse! Let’s take a look. Deleting a page without reviewing the reporting and creating a plan could send your revenue, site visibility, CTR, and rankings rolling downhill like a massive boulder […]

Continue Reading

News You Need: Week of 7/6/20

The News You Need series blog header from Aimclear features a newspaper over chat bubbles hovering over the globe.Welcome to another week of the top stories we’re eyeballing here at Aimclear. This week, Facebook drives media buyers insane (we know, what else is new?), TikTok goes for it, and Instagram is testing features for a more zen-like feed. Facebook Creates Its Own Fireworks for the 4th In case you heard a collective wail […]

Continue Reading

A Brief Guide to B2B Marketing, Part 2: Choosing Your B2B Marketing Channels

B2B Marketing Header ImageThis is the second in Aimclear’s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be available for download. Be sure to join the Aimclear newsletter list so you can be alerted when it is available, and check out Part 1 […]

Continue Reading

What PPC Audits & Email Audits Have In Common

What PPC audits and email marketing audits have in common.If there’s one thing for-sure happening during Covid-19, it’s companies taking a hard look at their marketing. Some of it was by necessity (“should we really feature photos of a crowded conference room?”) and some of it was because of unprecedented amounts of downtime. The day to day slowed, and suddenly brands were noticing what […]

Continue Reading

Boost Facebook Performance with These Quick Fixes

Boost Facebook Performance with These Quick FixesAsset customization is essential and there are a variety of ways you can go about customizing your assets to improve performance. Customization ensures that your ad can run in as many places as possible. With Facebook continually changing their ad offerings, these customizations reign supreme as something that even a novice user can accomplish. The […]

Continue Reading

News You Need: Week of 7/13/20

The News You Need series blog header from Aimclear features a newspaper over chat bubbles hovering over the globe.Another week, another news cycle! Video continues to puff its chest mightily, Google explains the Discover experience, Make Responsive More Dynamic! (Is that the most ad-tech headline ever?) Google Ads is upping the features in the Responsive Search Ad offering. What used to be just a way to specify some headlines and body copy for […]

Continue Reading

YouTube Custom Intent Targeting – One of Google’s Best Kept Targeting Secrets

Custom Intent Targeting on YouTubeWhether you’ve worked in paid search marketing for 2 years or 10, you will have likely seen firsthand how dramatically search CPCs can inflate for keywords, year over year, or even quarter over quarter. Some of the inflation culprits include: Emergent, direct competitors to your product or service, hyper focused on your “core” keyword set. […]

Continue Reading

10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. In fact, virtual […]

The post 10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The New Reality | Suddenly, It Feels Like It’s 2025. And Things Look Good.

It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. There’s an old […]

The post The New Reality | Suddenly, It Feels Like It’s 2025. And Things Look Good. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Create Content Now to Be Better than Ever: 9 Reasons to Reinvest

Math equations enter the left side of a black and white brain and leave in a vibrate flow of colors.In the entire ~14-year history of Aimclear, an instrumental tactic in building our own brand has been content marketing.  Sure, in our integrated marketing arsenal there are tons of complex and fascinating tactics. Still, content creation remains dramatically powerful.  We’ll wax nostalgic (slightly) about Aimclear’s early content marketing days in this post whilst getting to […]

Continue Reading

News You Need: Week of 6/15

News You Need - Aimclear Marketing NewsLike many of us, Covid-19 has meant cleaning house and upgrading things. The platforms are no exception, with updates rolling out one after the other. Here’s the tea so far in June! Snapchat Is All Growed Up! The demo may still be young, but Snap is signaling they came to play with the roll out […]

Continue Reading

Searchify Your Shopping: How to Use Supplemental Feeds

Google Shopping Feeds and Merchant CenterImagine this: you create a fun, kitschy product brand on Shopify. Your customers love you, your product names sing, and your packaging is awesome. And then you try to run Google Shopping. You can’t figure out why your impressions aren’t higher, or your clickthrough rate is “meh.” There’s something that doesn’t get talked about a […]

Continue Reading

What You Need to Launch Cross-Channel Creative

Office man headed by bright statue on green backgroundToday, we’re going to break down the assets needed to produce creative for the five main methods of driving customer growth online. While channels and tactics always change, these are the five strategies we most commonly encounter (and implement) in today’s digital landscape: Paid Search: Running Pay-Per-Click text or display (banner) ads on Google, Bing, […]

Continue Reading

Python in a Marketing World Episode 3: Creating a Performance-Based Alert System

Python in a Marketing World - Create a Performance-Based Alert SystemWe are excited to announce part 3 of our new video series, “Python in a Marketing World,” hosted by Ads Operations Analyst Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. Episode 1 “Reporting With The Google Analytics API”  was a primer on connecting directly to the Google Analytics API and […]

Continue Reading

News You Need: Week of 6/29

News You Need - Aimclear Marketing NewsBefore you fire up those 6-ft-away 4th of July festivities, it was yet another busy week in the land of digital. Here are the top things we’ve had our eye on at Aimclear! Congratulations, it’s a boy…cott. The #StopHateForProfit movement has gained steam in a pretty short amount of time. Big name advertisers are tripping […]

Continue Reading

SEO & PPC: A Lesson in Integrated Marketing

Two businesswomen arm wrestling over paid search and SEO.Amplify Don’t Cannibalize Top Performing Keyword SEO Mindfulness The cannibalization of free organic traffic by paid ads is something paid search marketers and SEOs should monitor and track carefully when evaluating a client’s overall site health and launching paid campaigns. What is ads cannibalization? It’s running ads for keywords that are ranking #1 in the […]

Continue Reading

A Brief Guide to B2B Marketing, Part 1: What is B2B Marketing?

B2B Marketing Header ImageThis is the first in Aimclear’s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be available for download. Be sure to join the Aimclear newsletter list so you can be alerted when it is available. Developing an effective marketing strategy […]

Continue Reading

Audience Segmentation with Predictive Audiences | AI for All

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial […]

The post Audience Segmentation with Predictive Audiences | AI for All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

Trade Shows Need to Evolve | Here Is Why and How to Drive the Change

I have a love-hate relationship with events. Particularly trade shows. Too big, too hot, too much travel, too expensive, not enough food, never enough sleep. If I’m there as an exhibitor, my colleagues who were so keen to attend often disappear halfway through the day. If I’m there as a delegate, beyond the main exhibitors […]

The post Trade Shows Need to Evolve | Here Is Why and How to Drive the Change appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

The New Reality | Suddenly, It Feels Like It’s 2025. And Things Look Good.

It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. There’s an old […]

The post The New Reality | Suddenly, It Feels Like It’s 2025. And Things Look Good. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading

6 Marketing Skills in the New Decade | How to Stay Relevant

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. It’s proven that in a time of crisis, marketing budgets are first to be axed, and now more than ever, […]

The post 6 Marketing Skills in the New Decade | How to Stay Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Continue Reading