The New Breed of Marketers | 5 Attributes That Distinguish New Marketers
Marketing has changed. And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences. 1. […]
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This time of year has many thinking about Halloween, football season, comfortable sweatshirts or maybe even Pumpkin Spice Lattes… But here at Aimclear, Autumn means one thing: A focus on Q4, which brings some of the biggest and potentially most profitable shopping days of the year. Soon, your inbox and social media feeds are going […]
One of the easiest ways to speed up your web site’s pages is via image optimization. Images – especially large, uncompressed or unoptimized images – are often the most load-intensive assets on a web page. Many a battle has been waged between designers – who want big, beautiful, hi-resolution images, and developers – who are […]
In the realm of B2B marketing, the cycle from interest to consideration to purchase can take a long time. While every brand will experience a different time to conversion, B2B sales cycles tend to take anywhere from 3 months to 18 months to convert into a customer. The longest sales cycles tend to be associated […]
Last month, experts on Aimclear’s Account Services team each pulled from their toolbox of tactics and shared deep knowledge on B2B marketing in a three-part blog series. Part 1 walked through the B2B marketing fundamentals – defining some core concepts and laying out the groundwork for how a business might approach B2B marketing programs, and […]
Strong marketers are always in demand, especially in a tough economy. Superstar marketers, however, are truly essential to brands – in particular when rocky times hit. Such is the case with Aimclear CMO Susan Wenograd, who has been a core part of our Aimclear team for the past couple of years. After helping to redefine […]
After a lot of ballyhoo the past year or so around the forthcoming California Consumer Protection Act (CCPA), it finally rolled out on July 2nd. Many media buyers came back from the July 4th holiday and promptly proceeded to tear their collective hair out, with Facebook Ad results that plummeted overnight in many accounts. While […]
This is the final in Aimclear’s 3-part series covering B2B Marketing. Check out Part 1 and Part 2 if you missed those. Stop trying to marry your customer before you’ve even gone on a date. As advertisers, if our objective is lead generation, we need to force ourselves to think beyond the obvious tactics. Turning on […]
We published our Web Accessibility and WCAG Best Practices a few months back, and the feedback we heard was that a how-to guide for testing your website for ADA compliance would be additionally helpful. Below, we’ll take you through our approach, what we’ve learned, and link you to helpful sites. We’ve talked about why the […]
Marketers love formulas, and Copywriters are no different. Copywriters use formulas (and swipe files filled with snippets) for three main reasons: To kickstart the creative process To speed up the writing process And finally, because formulas are just cool 🙂 Perhaps the most powerful formula we’ve discovered and perfected over the years is a simple […]
We are excited to announce part 4 of our new video series, “Python in a Marketing World,” hosted by Data Operations Specialist Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. In case you missed the first three episodes, check out: Episode 1 “Reporting With The Google Analytics API” was a […]
As some may have seen, I will be transitioning out of agency life, and moving to an in-house role. Most people didn’t really get to know me until I started working in agencies years ago, but I actually do have in-house marketing experience as well. Having traveled both paths, there are immense and diverse challenges […]
Do you know all of the potential consequences of deleting that page from your site? Take your finger off that button! Don’t move your mouse! Let’s take a look. Deleting a page without reviewing the reporting and creating a plan could send your revenue, site visibility, CTR, and rankings rolling downhill like a massive boulder […]
Welcome to another week of the top stories we’re eyeballing here at Aimclear. This week, Facebook drives media buyers insane (we know, what else is new?), TikTok goes for it, and Instagram is testing features for a more zen-like feed. Facebook Creates Its Own Fireworks for the 4th In case you heard a collective wail […]
If there’s one thing for-sure happening during Covid-19, it’s companies taking a hard look at their marketing. Some of it was by necessity (“should we really feature photos of a crowded conference room?”) and some of it was because of unprecedented amounts of downtime. The day to day slowed, and suddenly brands were noticing what […]
Asset customization is essential and there are a variety of ways you can go about customizing your assets to improve performance. Customization ensures that your ad can run in as many places as possible. With Facebook continually changing their ad offerings, these customizations reign supreme as something that even a novice user can accomplish. The […]