Digital Marketing Online advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..

MarketingProfs Daily

23 October 2020

Latest News

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

– Steuart Henderson Britt, US author


The New Breed of Marketers | 5 Attributes That Distinguish New Marketers

Marketing has changed.  And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences.  1. […]

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Marketing Attribution Advice From the Marketo Champion of the Year

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. But I found myself wanting to know more about the personal experience of managing marketing attribution […]

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Apply for the 2021 Marketo Engage Champion Program

I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champion program was first launched.  The Marketo Engage Champion program represents an elite group of our most advanced Marketo Engage users and brand ambassadors who are Marketo Engage Certified Experts (MCE) and actively share their knowledge and […]

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Business Continuity | Reinvention & Digital Transformation

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size […]

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Aimclear’s Comprehensive Guide To Holiday Promotions

This time of year has many thinking about Halloween, football season, comfortable sweatshirts or maybe even Pumpkin Spice Lattes… But here at Aimclear, Autumn means one thing: A focus on Q4, which brings some of the biggest and potentially most profitable shopping days of the year. Soon, your inbox and social media feeds are going […]

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Pants Are Not Optional | Keeping Productivity & Company Culture Alive

ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.”  The UK’s Prime Minister Boris […]

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Business Continuity | Reinvention & Digital Transformation

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size […]

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Why Digital Transformation Is Crucial for Marketing and Sales Alignment

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization and no leadership should be looking to make these changes and shift internal processes […]

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3 Components of an Experience Maker | Why It Matters for Modern Businesses

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? It didn’t take long before the […]

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Why Content Is at the Center of Modern Customer Journeys

The Experience Makers Live virtual conference held by Adobe this summer was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with […]

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Business Continuity | Reinvention & Digital Transformation

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size […]

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A Web Dev Tale of Missing Images and CDN Misconfigurations

Web DevelopmentOne of the easiest ways to speed up your web site’s pages is via image optimization. Images – especially large, uncompressed or unoptimized images – are often the most load-intensive assets on a web page. Many a battle has been waged between designers – who want big, beautiful, hi-resolution images, and developers – who are […]

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How to Shorten Your B2B Sales Cycle

How to Shorten Your B2B Sales CycleIn the realm of B2B marketing, the cycle from interest to consideration to purchase can take a long time. While every brand will experience a different time to conversion, B2B sales cycles tend to take anywhere from 3 months to 18 months to convert into a customer. The longest sales cycles tend to be associated […]

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Hot Off the Press: Download Aimclear’s Brief Guide to B2B Marketing

Aimclear's Brief Guide to B2B MarketingLast month, experts on Aimclear’s Account Services team each pulled from their toolbox of tactics and shared deep knowledge on B2B marketing in a three-part blog series. Part 1 walked through the B2B marketing fundamentals – defining some core concepts and laying out the groundwork for how a business might approach B2B marketing programs, and […]

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Business Continuity | Reinvention & Digital Transformation

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size […]

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3 Ways to Move Faster and Be More Strategic with Marketo Engage

“The times they are a-changin’.” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for […]

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Agency to In-House: Susan Wenograd’s Next Professional Adventure

Susan CMOStrong marketers are always in demand, especially in a tough economy. Superstar marketers, however, are truly essential to brands – in particular when rocky times hit.  Such is the case with Aimclear CMO Susan Wenograd, who has been a core part of our Aimclear team for the past couple of years. After helping to redefine […]

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For Facebook advertisers, CCPA = WTF Right Now

California Consumer Protection Act (CCPA)After a lot of ballyhoo the past year or so around the forthcoming California Consumer Protection Act (CCPA), it finally rolled out on July 2nd. Many media buyers came back from the July 4th holiday and promptly proceeded to tear their collective hair out, with Facebook Ad results that plummeted overnight in many accounts. While […]

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Testing your Website for ADA Compliance

Testing your site for WCAG compliance.We published our Web Accessibility and WCAG Best Practices a few months back, and the feedback we heard was that a how-to guide for testing your website for ADA compliance would be additionally helpful. Below, we’ll take you through our approach, what we’ve learned, and link you to helpful sites.  We’ve talked about why the […]

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The Simple 4 Step Formula For Writing A High-Converting Pitch

Marketers love formulas, and Copywriters are no different. Copywriters use formulas (and swipe files filled with snippets) for three main reasons: To kickstart the creative process To speed up the writing process And finally, because formulas are just cool 🙂 Perhaps the most powerful formula we’ve discovered and perfected over the years is a simple […]

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Python in a Marketing World Episode 4: Creating a Weekly Executive Summary

Python in a Marketing World - Episode 4 - Create a Weekly Executive SummaryWe are excited to announce part 4 of our new video series, “Python in a Marketing World,” hosted by Data Operations Specialist Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. In case you missed the first three episodes, check out: Episode 1 “Reporting With The Google Analytics API”  was a […]

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Agency vs. In-House: The Two-Sided Coin of Marketing

As some may have seen, I will be transitioning out of agency life, and moving to an in-house role. Most people didn’t really get to know me until I started working in agencies years ago, but I actually do have in-house marketing experience as well. Having traveled both paths, there are immense and diverse challenges […]

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Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization

Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be […]

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Stop! Consult your SEO before you delete web pages

Do you know all of the potential consequences of deleting that page from your site?  Take your finger off that button! Don’t move your mouse! Let’s take a look. Deleting a page without reviewing the reporting and creating a plan could send your revenue, site visibility, CTR, and rankings rolling downhill like a massive boulder […]

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News You Need: Week of 7/6/20

The News You Need series blog header from Aimclear features a newspaper over chat bubbles hovering over the globe.Welcome to another week of the top stories we’re eyeballing here at Aimclear. This week, Facebook drives media buyers insane (we know, what else is new?), TikTok goes for it, and Instagram is testing features for a more zen-like feed. Facebook Creates Its Own Fireworks for the 4th In case you heard a collective wail […]

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A Brief Guide to B2B Marketing, Part 2: Choosing Your B2B Marketing Channels

B2B Marketing Header ImageThis is the second in Aimclear’s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be available for download. Be sure to join the Aimclear newsletter list so you can be alerted when it is available, and check out Part 1 […]

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What PPC Audits & Email Audits Have In Common

What PPC audits and email marketing audits have in common.If there’s one thing for-sure happening during Covid-19, it’s companies taking a hard look at their marketing. Some of it was by necessity (“should we really feature photos of a crowded conference room?”) and some of it was because of unprecedented amounts of downtime. The day to day slowed, and suddenly brands were noticing what […]

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Boost Facebook Performance with These Quick Fixes

Boost Facebook Performance with These Quick FixesAsset customization is essential and there are a variety of ways you can go about customizing your assets to improve performance. Customization ensures that your ad can run in as many places as possible. With Facebook continually changing their ad offerings, these customizations reign supreme as something that even a novice user can accomplish. The […]

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News You Need: Week of 7/13/20

The News You Need series blog header from Aimclear features a newspaper over chat bubbles hovering over the globe.Another week, another news cycle! Video continues to puff its chest mightily, Google explains the Discover experience, Make Responsive More Dynamic! (Is that the most ad-tech headline ever?) Google Ads is upping the features in the Responsive Search Ad offering. What used to be just a way to specify some headlines and body copy for […]

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