3 Ways to Move Faster and Be More Strategic with Marketo Engage
“The times they are a-changin’.” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for […]
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Strong marketers are always in demand, especially in a tough economy. Superstar marketers, however, are truly essential to brands – in particular when rocky times hit. Such is the case with Aimclear CMO Susan Wenograd, who has been a core part of our Aimclear team for the past couple of years. After helping to redefine […]
After a lot of ballyhoo the past year or so around the forthcoming California Consumer Protection Act (CCPA), it finally rolled out on July 2nd. Many media buyers came back from the July 4th holiday and promptly proceeded to tear their collective hair out, with Facebook Ad results that plummeted overnight in many accounts. While […]
This is the final in Aimclear’s 3-part series covering B2B Marketing. Check out Part 1 and Part 2 if you missed those. Stop trying to marry your customer before you’ve even gone on a date. As advertisers, if our objective is lead generation, we need to force ourselves to think beyond the obvious tactics. Turning on […]
We published our Web Accessibility and WCAG Best Practices a few months back, and the feedback we heard was that a how-to guide for testing your website for ADA compliance would be additionally helpful. Below, we’ll take you through our approach, what we’ve learned, and link you to helpful sites. We’ve talked about why the […]
Marketers love formulas, and Copywriters are no different. Copywriters use formulas (and swipe files filled with snippets) for three main reasons: To kickstart the creative process To speed up the writing process And finally, because formulas are just cool 🙂 Perhaps the most powerful formula we’ve discovered and perfected over the years is a simple […]
We are excited to announce part 4 of our new video series, “Python in a Marketing World,” hosted by Data Operations Specialist Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. In case you missed the first three episodes, check out: Episode 1 “Reporting With The Google Analytics API” was a […]
As some may have seen, I will be transitioning out of agency life, and moving to an in-house role. Most people didn’t really get to know me until I started working in agencies years ago, but I actually do have in-house marketing experience as well. Having traveled both paths, there are immense and diverse challenges […]
Do you know all of the potential consequences of deleting that page from your site? Take your finger off that button! Don’t move your mouse! Let’s take a look. Deleting a page without reviewing the reporting and creating a plan could send your revenue, site visibility, CTR, and rankings rolling downhill like a massive boulder […]
Welcome to another week of the top stories we’re eyeballing here at Aimclear. This week, Facebook drives media buyers insane (we know, what else is new?), TikTok goes for it, and Instagram is testing features for a more zen-like feed. Facebook Creates Its Own Fireworks for the 4th In case you heard a collective wail […]
If there’s one thing for-sure happening during Covid-19, it’s companies taking a hard look at their marketing. Some of it was by necessity (“should we really feature photos of a crowded conference room?”) and some of it was because of unprecedented amounts of downtime. The day to day slowed, and suddenly brands were noticing what […]
Asset customization is essential and there are a variety of ways you can go about customizing your assets to improve performance. Customization ensures that your ad can run in as many places as possible. With Facebook continually changing their ad offerings, these customizations reign supreme as something that even a novice user can accomplish. The […]
Whether you’ve worked in paid search marketing for 2 years or 10, you will have likely seen firsthand how dramatically search CPCs can inflate for keywords, year over year, or even quarter over quarter. Some of the inflation culprits include: Emergent, direct competitors to your product or service, hyper focused on your “core” keyword set. […]
In the entire ~14-year history of Aimclear, an instrumental tactic in building our own brand has been content marketing. Sure, in our integrated marketing arsenal there are tons of complex and fascinating tactics. Still, content creation remains dramatically powerful. We’ll wax nostalgic (slightly) about Aimclear’s early content marketing days in this post whilst getting to […]
Imagine this: you create a fun, kitschy product brand on Shopify. Your customers love you, your product names sing, and your packaging is awesome. And then you try to run Google Shopping. You can’t figure out why your impressions aren’t higher, or your clickthrough rate is “meh.” There’s something that doesn’t get talked about a […]
Today, we’re going to break down the assets needed to produce creative for the five main methods of driving customer growth online. While channels and tactics always change, these are the five strategies we most commonly encounter (and implement) in today’s digital landscape: Paid Search: Running Pay-Per-Click text or display (banner) ads on Google, Bing, […]
We are excited to announce part 3 of our new video series, “Python in a Marketing World,” hosted by Ads Operations Analyst Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. Episode 1 “Reporting With The Google Analytics API” was a primer on connecting directly to the Google Analytics API and […]
Amplify Don’t Cannibalize Top Performing Keyword SEO Mindfulness The cannibalization of free organic traffic by paid ads is something paid search marketers and SEOs should monitor and track carefully when evaluating a client’s overall site health and launching paid campaigns. What is ads cannibalization? It’s running ads for keywords that are ranking #1 in the […]