Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from Tom. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use […]

The post Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Women’s history month is always an opportunity to learn and grow—for every gender, not just women. It’s important to take time to reflect on how far we’ve come. When I started my first job nearly 20 years ago, I adhered to a dress code that required I wear a skirt and pantyhose to work every […]

The post 4 Ways Everyone Can Champion Women in Tech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Landing pages are Marketing 101—or at least they should be. Top-notch marketers must know how to build compelling landing pages specially designed to convince customers to engage and convert. They need to understand the importance of grabbing readers’ attention with catchy headlines, making text easier to consume with short paragraphs and bullet points, and using […]

The post 3 Next-Level Landing Page Best Practices for 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a […]

The post How to Build Brand Loyalty on Your Landing Page appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. “CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. “Whereas 20 years […]

The post Digital Transformation 2.0: Customer Experience Management appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

When it comes to video ads, Twitter can stand on its own. With 321 million active users per month, the social platform is perfect for fast, relevant video content. Video tweets are six times more likely to earn retweets than image tweets, which are already several times more popular than text-only tweets. Don’t get anxious about reports of […]

The post 5 Essential Video Advertising Tips for Twitter in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And […]

The post Why Big Data Means Big Responsibility for CMOs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Adjusting bids in Google Ads based on the weather has long been a fantasized topic among marketers. In theory, the concept sounds impactful. In practice, easy to implement. In reality, it can be simple to scale in the proper framework. This post will walk you through setting up the initial framework to analyze and optimize […]

It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge […]

The post What the AI-Delivered Buyer’s Journey Will Look Like in 2030 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead […]

The post 5 Lead Generation Techniques for Small Businesses in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Computers permeate nearly every aspect of our existence. According to the 2018 National Urban League Equality Index ™, a computer is in 93.6% of white homes and 89.3% of Black homes in the United States. The prevalence of digital experiences has also created a significant increase in tech industry jobs. The Bureau of Labor Statistics […]

The post 8 Black American Technologists Who Changed the Future of MarTech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z, […]

The post Social Causes That Gen Z Cares About—and Why You Should Care, Too appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they work, or are you using them in a “fake it till you make it” way? We’ve all been there, including me. When I first got into the […]

The post Demand Generation and Thought Leadership: Why You Need Both appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your […]

The post Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Friends, it is bittersweet to announce my departure from Aimclear after nearly a decade. Sparing abundant nostalgia, I would be remiss to leave the company and the community I’ve cared for so deeply without thoughts, thanks, and, (of course) content. Gratitude I couldn’t be more grateful for the rocket-laced start Aimclear provided my career. Where […]

Attention marketers in the Upper Midwest! Aimclear, in partnership with the Duluth Chamber of Commerce, is excited to announce the 8th annual Zenith Marketing Conference happening Thursday, April 25, 2019. This unique digital marketing conference has become legendary over the years as one of the premier marketing events for the region. It has grown to […]

When it comes to marketing via top-of-funnel channels like paid social and programmatic display, many marketers are still fixated on the immediate value of conversion. While getting the conversion is critical, today’s smart marketer also looks to these channels to boost the brand long-term. Think about it: Each interaction with a prospect, every eyeball, every […]

Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing,  it’s time for marketers to take control of the revenue […]

The post [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech […]

The post How to Measure Event Marketing Performance and ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

With the CMO often considered the most precarious position in the C-Suite, marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI. CMOs are under increased pressure to demonstrate their team’s ability […]

The post Where Marketing Attribution Falls Short—and How to Get it Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the […]

The post 4 Ways Internal Brand Awareness Pays Big Dividends for Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company […]

The post How Marketers Can Reach Peak Personalization in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Aimclear loves making space on our blog for contributed posts from our friends, partners and competitors in the marketing landscape. There are so many brilliant marketers we admire and with whom we interact on our travels around the world. This week, we open the door to the venerable Larry Kim, whose latest endeavor – MobileMonkey […]

Was sind Kurzumfragen? Marketingqualifizierte Leads zu generieren ist eine der höchsten Prioritäten für innovative Marketingexperten. Allerdings geben über 50 % der Marketer zu, dass sie sich mit der Lead-Generierung schwer tun. Kommt Ihnen das bekannt vor? Dann wissen Sie wahrscheinlich auch, was der Schlüssel dazu ist, gut qualifizierte Leads zu generieren und diese schneller durch […]

The post So verbessern Sie mit Kurzumfragen die Lead-Generierung appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy, and those that didn’t, got left behind and spent all of 2018 trying to catch up. 2019 is […]

The post Everything You Need to Know About Micro-Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Think about it. Many of those auto-replies contain real-time updates […]

The post How Your Email Inbox Actually Prevents Database Decay In 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today.  It’s not easy to do. But with the right approach and technology, you can have confidence in the data, which will help you communicate impact to your leaders and make smarter, data-driven decisions moving forward. In this post, I’ll […]

The post How To Measure Your Content’s Revenue Efficiency appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present through all stages of the sales journey, and their jobs are never done. It wasn’t always this way. While basic […]

The post How AI Will Redefine the Modern Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. […]

The post How to Fix the B2B Data Meltdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones. He was also dealing with a completely different Weissman limit. So… […]

The post What’s the Mesh and Why It Matters for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.