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Digital Marketing Online advertising
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
Content Marketing
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100 editions of The Beat: Behind the scenes of our interactive marketing newsletter
As you probably know, one of Rock Content’s main goals is to provide relevant content for marketers and brand owners. We’ve been doing this for over ten years through our blog, social media, courses, and other content formats like Rock Content Magazine and Marketing Backstage. Two years ago, we decided to deliver not only high-quality […]
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From Meta to Cara: Where Artists Reclaim Their Creative Freedom
The recent news that Meta is using our public posts to train their Artificial Intelligence (AI) models left many of us with an unsettling feeling, especially the artists. Seriously, imagine being an artist in this AI-driven world. If you’re an artist, you might feel a bit uneasy with some AI advancements. Not because you think […]
The post From Meta to Cara: Where Artists Reclaim Their Creative Freedom appeared first on Rock Content.
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Reddit: Why You Should Keep an Eye on This Ever-Growing Platform
Discover why Reddit is the go-to platform for real-time insights and discussions. With a unique community-driven structure, Reddit offers a space for users to explore diverse topics. Learn how the Google-Reddit deal enhances its influence and what it means for marketers in our in-depth analysis.
The post Reddit: Why You Should Keep an Eye on This Ever-Growing Platform appeared first on Rock Content.
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Sitemaps: A Comprehensive Guide to Enhancing Your Website’s SEO
You went through the trouble of building your website in the first place. Now, you want it to work for you. Most of a website’s success stems from attracting users in the first place, and for that, you need to do well with search engines. When people use Google, you want the search results to […]
The post Sitemaps: A Comprehensive Guide to Enhancing Your Website’s SEO appeared first on Rock Content.
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Ecommerce Tools: 19 Best Options to Drive Sales This Year
The right ecommerce tools can streamline the process of managing your store and connecting with your customers. Get to know some of today’s most efficient options in this comprehensive guide.
The post Ecommerce Tools: 19 Best Options to Drive Sales This Year appeared first on Rock Content.
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