Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser..
Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty. Read the full article at MarketingProfs
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that. Read the full article at MarketingProfs
What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common? Read the full article at MarketingProfs
Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.
Read the full article at MarketingProfs
Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event. Read the full article at MarketingProfs